What Was Your Name Again?

less NOISE = more SALES

I put this presentation together about 6 months ago for an internal presentation to our team about the need to create a compelling message in spite of all the NOISE surrounding our business.

After recent sales discussions with entrepreneurs, I thought it made sense to share this with The DEW View community.  Its worth reviewing your “sales pitch” while asking yourself the question: “Do I cut through the noise?”

[slideshare id=971464&doc=what-was-your-name-1233326311079577-1]

To really harness EXPLOSIVE revenue performance, you have to create a message that is compelling enough to cut through the NOISE of:

• Your competition…
• Your prior performance…
• Your customer’s perceptions…
• Your personal deficiencies…
• Your customer’s personal agenda…
• Your recent commute to work…
• Your fears about not “closing the deal”… AND
• a squigillion other variables you’ll learn about after you lose a few deals because you didn’t plan for cutting through the NOISE…

Winners create a fanfare that arouses action, intensifies urgency, and capture the mind and motivation of a buyer. (DEWism)

Be a winner!