Flowtown Takes It Personally.

A big part of high performance is building relationships that matter.  It’s more than who you know or who knows you.

It’s about your ability to take key acquaintances and turn them into trusted relationships. And that starts with you taking the time to know what makes people tick.

Which can be a busy process. It can take lots of time and energy, and if you’re not careful you can come out looking like a “stalker”.

It just so happens that there is an edgy technology to help you.

Flowtown has an elegant alternative.

And it’s almost too easy to write about.  For about a nickel a contact, Flowtown will take your email list or sign-up form and tell you quite a bit of information about everyone.  You have a first name and email address and Flowtown fills in:

• The rest of their name,
• The country they live in,
• What age they are,
• Their Twitter and Facebook profiles,
• ….and LinkedIn, Amazon, StumbleUpon, and a few more…

Whatever it finds out in the social cosmos  for your relationships it adds to you database for safe keeping.

It’s pretty easy for you to scan too.

Realistically, it helps you take your community and build a tribe.  It makes your message personal.  It let’s you get to know the group as individuals.

It builds a personal data sheet on each person on your list.  Here is what it showed for me:

And it doesn’t stop there.  Flowtown uses MailChimp (built right in) to help you connect and communicate better.

You can create some social media based conversations.  For instance, you can create a campaign where you email all your tribe members that Flowtown finds on Twitter with a simple message to “tweet up” on the interwebs.

And the same for the other services like Amazon, MySpace, Flickr, LinkedIn, StumblUpon, and Facebook.  Flowtown manages the entire process.  If you aren’t connected, Flowtown sends an email and tries to close the loop.

You can actually use it like a full scale newsletter platform.  It’s amazing and super simple.

And all for a few pennies a person.

Seems like a small price to pay for friendship.

What do you think?