11.17.2011

The Price You Won’t Pay.

In the age of free technology and ubiquitous access to answers, it can seem like everything you need for success is out there at no cost to you.

After all, you can download ebooks on thousands of niche business topics with merely a savvy search on Google and a slight investment of your name and email address.

And it doesn’t stop there. You can get just about any number of web tools for free. You never need to spend a dime for marketing, strategy, planning, tagging, sorting, drawing, sharing, or just about anything business related.

We’ve become used to getting everything for free.

And so the price we won’t pay is anything…

If it costs something then we decide someone is taking advantage of us.

We’re indignant, outraged, and insulted. All the way to miserably failed outcomes.

Precious things cost more.

If you don’t value your own success, don’t expect anyone else to. Especially if they are the one handing you the free stuff.

They already gave you what they know. Right?

This is really an attitude thing.

We know better.

We know that what is easy and fast and cheap is never the solution to long term success.

But it’s also the easiest thing to do.

It’s flat out the easiest move to point the finger at the “over-charging idiots” around us and storm off miserably into the self-created conundrum of limiting beliefs.

But that’s just bad business.

After all:

Paying more for better advice just makes you smarter than anyone else.
Paying more for faster answers just makes you better prepared than anyone else.
Paying more for creative answers just makes you more strategic than anyone else.

We want all those things. Desperately.

And somehow we’ve forgotten that we have to pay for them.

The reality is that you can’t buy your way to success. But you sure will have to pay for it.

Which begs another question.

If your dreams for success are big, why aren’t you willing to pay a big price to get you there?

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http://www.partnersinexcellenceblog.com Dave Brock

Nice post Dan. There’s a different notion that’s part of this as well, “paying our dues.” There is too much of an entitlement attitude among too many, we have to pay our dues and earn our way with our customers, colleagues, prospects.
- http://www.DanWaldschmidt.com/ Dan Waldschmidt
  
  Thanks, Dave.
  
  I wrote this as a note to myself after hiring a speaking coach who I though charged too much. After thinking about it, I had one of those “what the hell is your problem, Dan” moments.
  
  If it’s free (or as you note “entitled”), then it’s probably not the success that you think you want.
  
  Dan
  - The Irreverent Sales Girl
    
    I’v found that to be true. The things that don’t cost get me what everybody else gets, too. No differentiation!
    
    It is also true that I’ve felt ripped off when I haven’t been CLEAR about what I expect from a paid arrangement and have something in place to hold that person/company accountable for their results with me.
    
    There’s a balance, no? How did you evaluate your speaking coach? How are you making sure that you are getting the result you wanted? I’m actually curious!
    
    Oh, and you rock!
    - http://www.DanWaldschmidt.com/ Dan Waldschmidt
      
      Good point. I find that when I pay for help I spend more time following their advice.
      
      As for my speaking coach, I had one simple — make me a superstar. I felt like I was good (sometimes even “great”) but I wasn’t making the impact that I really want to make. So I asked and listened and then followed the advice.
      
      Not only did I pay hundreds of dollars per hour in coaching (more than $500 per hour) but I spend about an hour per day practicing and rehearsing my presentation. The time and money together helped me deliver a performance (a week ago) that was shockingly superior to anything I have ever done before.
      
      So as I look back, the answer obsession with getting better and plea for help to someone that I thought could get me there…
      
      Dan
      
      p.s. What do you think? BS? Make sense?
    - http://www.DanWaldschmidt.com/ Dan Waldschmidt
      
      Good point. I find that when I pay for help I spend more time following their advice.
      
      As for my speaking coach, I had one simple — make me a superstar. I felt like I was good (sometimes even “great”) but I wasn’t making the impact that I really want to make. So I asked and listened and then followed the advice.
      
      Not only did I pay hundreds of dollars per hour in coaching (more than $500 per hour) but I spend about an hour per day practicing and rehearsing my presentation. The time and money together helped me deliver a performance (a week ago) that was shockingly superior to anything I have ever done before.
      
      So as I look back, the answer obsession with getting better and plea for help to someone that I thought could get me there…
      
      Dan
      
      p.s. What do you think? BS? Make sense?
  - The Irreverent Sales Girl
    
    I’v found that to be true. The things that don’t cost get me what everybody else gets, too. No differentiation!
    
    It is also true that I’ve felt ripped off when I haven’t been CLEAR about what I expect from a paid arrangement and have something in place to hold that person/company accountable for their results with me.
    
    There’s a balance, no? How did you evaluate your speaking coach? How are you making sure that you are getting the result you wanted? I’m actually curious!
    
    Oh, and you rock!
- http://www.DanWaldschmidt.com/ Dan Waldschmidt
  
  Thanks, Dave.
  
  I wrote this as a note to myself after hiring a speaking coach who I though charged too much. After thinking about it, I had one of those “what the hell is your problem, Dan” moments.
  
  If it’s free (or as you note “entitled”), then it’s probably not the success that you think you want.
  
  Dan
http://www.partnersinexcellenceblog.com Dave Brock

Nice post Dan. There’s a different notion that’s part of this as well, “paying our dues.” There is too much of an entitlement attitude among too many, we have to pay our dues and earn our way with our customers, colleagues, prospects.
http://www.partnersinexcellenceblog.com Dave Brock

Nice post Dan. There’s a different notion that’s part of this as well, “paying our dues.” There is too much of an entitlement attitude among too many, we have to pay our dues and earn our way with our customers, colleagues, prospects.
http://www.DanWaldschmidt.com/ Dan Waldschmidt

Thanks, Dave.

I wrote this as a note to myself after hiring a speaking coach who I though charged too much. After thinking about it, I had one of those “what the hell is your problem, Dan” moments.

If it’s free (or as you note “entitled”), then it’s probably not the success that you think you want.

Dan
The Irreverent Sales Girl

I’v found that to be true. The things that don’t cost get me what everybody else gets, too. No differentiation!

It is also true that I’ve felt ripped off when I haven’t been CLEAR about what I expect from a paid arrangement and have something in place to hold that person/company accountable for their results with me.

There’s a balance, no? How did you evaluate your speaking coach? How are you making sure that you are getting the result you wanted? I’m actually curious!

Oh, and you rock!
http://www.DanWaldschmidt.com/ Dan Waldschmidt

Good point. I find that when I pay for help I spend more time following their advice.

As for my speaking coach, I had one simple — make me a superstar. I felt like I was good (sometimes even “great”) but I wasn’t making the impact that I really want to make. So I asked and listened and then followed the advice.

Not only did I pay hundreds of dollars per hour in coaching (more than $500 per hour) but I spend about an hour per day practicing and rehearsing my presentation. The time and money together helped me deliver a performance (a week ago) that was shockingly superior to anything I have ever done before.

So as I look back, the answer obsession with getting better and plea for help to someone that I thought could get me there…

Dan

p.s. What do you think? BS? Make sense?

The Price You Won’t Pay.

Precious things cost more.

But that’s just bad business.

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