The Truth About Why No One Cares.

You lean back in your chair, swing your hands over your head, let out a sigh, and shake your head in disbelief.  “No one cares.”

Despite all of your hard work no one seems to be listening to your message.  Your marketing goes unnoticed.  Your pitch falls on empty ears.

You’ve been  there. You’ve seen it.  You’ve felt it.

And it’s frustrating.

And you’re not alone.

You might feel like your boss isn’t listening to you. Chances are your boss probably feels the same way about his boss. It’s a cycle that repeats itself all the way up and down the corporate ladder.  Executives are busy.

They’ve been tasked with the extra work of their unemployed peers and are forced to endure a frustrating string of unending meetings.  Just to survive, they bring their work home with them in the evenings.   Checking last-minute e-mails from their laptop at the dining room table. Only to come to the office early in the morning the next day to repeat the entire cycle.

So caring about what you have going on isn’t an extravagance that they can afford. It doesn’t fit into their frenetic schedule. Which might be hard for you to hear; but understanding it allows you to achieve the one thing you really care about.

Making them care.

Let’s face it.   No matter how trivial your ideas or concerns might be, you think other people should care about them.  And you’re right.  You do deserve to be cared for.  Your ideas, concerns, questions — they all should be given time and attention.

But before anyone can care about you they have to feel like you care about them. Which is the secret to getting people to care about what you care about.  You make sure they are cared for first.

When it comes to tackling sticky business problems, executive relationships, a complex client strategy, or just about any other issue the way to get people to care about you is to start from the premise that you care about them.

And when you do find that “no one cares”, that should be a warning sign that you aren’t caring enough about other people.  It doesn’t mean that everyone else is heartless.  It might mean that you are.

Change that.

Care more.

  • http://twitter.com/Chris_Polley Chris Polley

    Excellent!  I once heard John Maxwell say, “No one cares how much you know until they know how much you care.”

    • http://www.DanWaldschmidt.com/ Dan Waldschmidt

      Very true, Chris.  Very true…

  • http://twitter.com/CandysHoufburg Candys Houfburg

    Love it! Change yourself first. This is how you use the law of promotion. Stop complaining, and start caring. Awesome post Dan!

    • http://www.DanWaldschmidt.com/ Dan Waldschmidt

      You bet Candys…

  • http://debs.ie/ Keelin

    This is so true. The same applies for networking or meeting someone for the first time. If you show interest in them and their issues they will become more interested in you.

    • http://www.DanWaldschmidt.com/ Dan Waldschmidt

      Very true, Keelin. Very true…

  • Jaross

    I’ve always said that you can boil down a marketing message into very simple terms – Who we are, What we do, and Why you should care. Of course, communicating Why you should care can be very challenging. But, without it, your message is lost.

    • http://www.DanWaldschmidt.com/ Dan Waldschmidt

      You nailed it, Paul.  Caring isn’t a one-time thing.  It’s a way of doing business.  It makes the entire strategy of retaining customers and building relationships much more powerful.


  • frankie

    “And when you do find that “no one cares”, that
    should be a warning sign that you aren’t caring enough about other
    people. It doesn’t mean that everyone else is heartless. It might mean
    that you are.

    Change that.”

    Absolutely horrible quote but so typical of this kind of society. Reverse western psychology bullshite. Absolute trash. It’s this type of victim blaming none-sense that breeds mental illness and creates a detachment from self. But it is so typical of ‘today’ and people’s mentality. This whole society is sick. Fact is that you already care. Its the world around you that is base and empty. Where money rules, laws are made for women and children are exploited and neglected. How dare you say something about what is so obvious. Its all about dismissing the obvious. Such a sick place that is headed for absolute ruin.

    • http://www.WaldschmidtPartners.com/ Dan Waldschmidt

      We obviously have different opinions about this, Frankie. And I don’t thank you would let me persuade you otherwise. No matter where you are — US, UK, or UAE — there are bad people who do bad things to good people.

      That doesn’t mean that you shouldn’t care. And that doesn’t mean that caring doesn’t make other people care about you — because that formula works. Regardless of where you are.


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