Driving successful business growth isn’t about what you do between 9am and 5pm.  It’s about what you do the rest of the time.  About how available you are when your clients need you most.

Your customers can’t easily predict when the bottom will drop out for them.  Even if they can see bad things ahead they want to pretend like things will magically get better before destruction finds them.

So they tend to wait too long to tell you that they need you.

And then when they do, it tends to be at the wrong time.  Not in “usual business hours”.

But for them calling back tomorrow isn’t an option. They need an answer right now.  They need options right now.  Ideas.  Help. Strategy.

They need you.  And you need them.  And that means you need to be available.  When they need you.

Even though it means you might to adjust your personal life.  It means that you might need to answer your cell phone in the middle of your kid,s football game on Saturday morning.

It’s not easy.  And it’s hardly convenient.

But it’s the secret to business growth.  You have be in a position to help your client off the mat when they get hit with an upper cut.  If you’re in their corner like you say you are then you have to be with them when they are in the middle of their fight.

It’s not about you. It’s about them.

There are a million reasons why you “need your space” or “just have to disconnect”.  You do need to take time to keep your head straight.  You need to be a good spouse.  A good parent.  A good citizen.

But if you want your business to grow you need to be available.  Ready to listen.  Eager to support.

A step away from going to battle.

Do you have your sword close by?