It’s important to tie your shoe before you head out for physical exercise.

Realistically, whether you do that or not has little long term impact on you as a person.

There is a slim chance that you could trip over your untied shoelace and endanger yourself — perhaps break a leg or something worse.

Compare that to the sport of skydiving. It is important to make sure that your parachute is strapped on before you jump out of the plane. There’s a pretty big chance that you will kill yourself falling thousands of feet through the air without a device to slow your rate of descent.

Two things that are important. Both not equally important though.

Our lives are full of important things.  Sometimes business is important. Other times what is most important are the personal issues going on in our lives.

Almost anything can be important given the right situation.

That untied shoe could be much more important to you if your arm is already broken and in a sling. Or if the shoe is on the foot of an elderly person for whom a fall would have much worse impact.

When you change your situation, you change importance and that impacts the rest of the decisions that you make.

It’s important to understand that what you think it’s important might not be important all to anyone else around you. What you think is important might seem silly to them. The same goes for you about how you view what other people think is important.

It’s easy to label other people as “they just don’t get it” when underneath the surface, their situation is completely different than yours.

Their risk tolerance is different . Their goals are different. How they make decisions is different.

If you want what you think is important to be important for those around you, you need to take the time to get to understand what’s going on beneath the facade of “Don’t worry.  I’m okay.”

There are a lot of things that most of us think should be important.

They’re not important because at any one time there’s something a little bit more important standing in the way of us noticing what you think should be most important.

Think about that the next time you’re trying to create change.

What is making your importance impotent?