11.9.2012

11 Secrets to Business Success The Experts Won’t Tell You.

  1. Just because social media is free doesn’t mean it get you results.
  2. You have to change the lingo before you can close the deal.
  3. The only way to get buyers to care about you is to care about them first.
  4. If you market like a person you have a better chance of getting people to buy.
  5. You don’t have to build rapport to build trust.  Chit-chat is overrated.
  6. Working smarter is a result of hard work; not a replacement for it.
  7. “Apologies” and “Thank You’s” are the best way to create a conversation on your terms.
  8. Spend less time networking and handing out business cards. Be amazing.  People will find you.
  9. Once you provide the answer people stop listening. Leave clues instead.
  10. Stop prospecting so much. You get sloppy over time. And often seem like a jerk.
  11. The data doesn’t always tell you if what you’re doing is successful.

And since we are on the subject, here are a few more:

  1. You don’t need permission to start marketing to a prospect.
  2. Being “professional” is key to getting prospects to want to do business with you.
  3. Great marketing content should be recycled into other marketing content.
  4. Ironically, the quickest way to become an experts is to defy industry experts.

What can you start doing differently today?


  • http://profiles.google.com/virginiahepp Virginia Hepp

    “Apologies” and “Thank You’s” are the best way to create a conversation on your terms. – How so?

    • http://www.DanWaldschmidt.com/ Dan Waldschmidt

      Great question, Virginia.

      Gratitude instantly creates an emotional connection with the person that you are “thanking”. Saying “I’m sorry…” is even more powerful. Both phrases are so rarely used that when people hear them, they break through the “ordinary”stuff of conversations and allow you to talk about what really matters.

      Dan

  • http://www.facebook.com/nishantcooltricks Nishant Srivastava

    I agree with you be amazing people will find you, and if you are able to make your reputation in the market after that you don’t need to do anything for promotion.

    • http://www.DanWaldschmidt.com/ Dan Waldschmidt

      It takes a little longer to get noticed that way, but it’s such a better journey. Thanks for stopping by Nishant and sharing your perspective…

      Dan

      • http://www.facebook.com/nishantcooltricks Nishant Srivastava

        Your Welcome Dan :)

  • GerhardV

    Right on Dan – Concur with all points, I especially like #11. Cash and success hides mistakes, people rest on their laurels and get broadsided. On #5 I put rapport with relationships – especially sales reps think they have to wine & dine them, take them golfing, etc in order to sell them. This just unnecessarily elongates the cycle. I don’t need to be your bosom-buddy in order to trust you help me soothe my pains…

    • http://www.DanWaldschmidt.com/ Dan Waldschmidt

      That’s right. (I’m nodding my head while reading your comment…)

      A lot of the stuff we call “rapport” is really just avoiding the real issues that we need to tackle.

      Dan

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  • Joe Salcedo

    Hi Dan! I’m doing an online business. And I have two types of people that I deal with – my suppliers and my customers. All the things you said are spot on and applies to both of them! Thanks!

    • http://www.WaldschmidtPartners.com/ Dan Waldschmidt

      Thanks, Joe, for the comment. Glad this made sense for you. :-)

      Go be awesome.

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