Lose less.

That’s your plan for being successful.

If you want to win more work on losing less next time.

It doesn’t have to happen all at one time but another way to think about progress is to plan to stop going backwards.

Get back to a reasonable starting position.

That’s about as honest a strategy as you can execute. No wild pretension about all your amazing skills. No wild hopes about getting lucky the next time around. No “get rich quick” plans.

Just a goal of doing slightly better next time.

Take an honest look at what you are doing.  Look at the details:

  1. Write less ridiculous marketing emails.  Try fewer pictures and words.  Grow a personality and write like a human to another human.
  2. Stop being a jerk to your employees. Teach them to be amazing.  That’s a skill-set they can take with them no matter what life throws at them.
  3. Quit treating your best customers like idiots. Deliver better customer service.  Be delightful.  Don’t make excuses when your team drops the ball.
  4. Schedule fewer meetings and conference calls.  Your team will actually start to get things done.  And when you do meet, people will know it’s important.

The details make it easy to help you lose less.

Stop trying to win big and focus on losing less.

It might not sound as sexy, but it’s more likely to work.

After all, that’s why you’re in business.

To lose less.