4.4.2013

Why Weird Works.

Getting noticed is the key to any successful business strategy.

If you are trying to drive revenue growth, then “being weird” enables you to successfully sell your products in place of all of your competitors products.

But getting noticed is no simple task.

As humans become increasingly connected to online data and smart devices that interpret activities, sticking out in a memorable and meaningful way is hard to do consistently.

That’s why weird works. Because it’s guaranteed to work.

  • You are weird when you deliver more value then people pay for — until you build a billion dollar company like Zappos did.
  • You are weird when you answer support emails 24/7 from people who aren’t customers yet — until you build a billion dollar company like Square did.
  • You are weird when you give away your product  and let people pay you on their own — until you build a billion dollar company like Evernote did.

And, candidly, even when you are trying, you are probably not as weird as you think we are.

What others see is you being unique enough to hold their attention.

Which isn’t really weird at all.  (Figure that out.)


  • http://www.facebook.com/williamjamesjohn William Lewis

    Dude:

    You should write a blog of your own. I would read it. You have an awesome way of describing things.

    Dan Waldschmidt

    202-630-6730

    We deliver strategies that change

    the conversation. Learn more

    On Thu, Apr 4, 2013 at 7:47 PM, William Lewis wrote:

    Hi Dan,

    This is me. It’s also very good for the Swedish audience easier accepting me as weird and an excuse for not accepting before. Do you want too give an opinion?

    William.

    No! Dan! Weird works for me

    You see? For my message it doesn’t matter, but I can see the advantages. So weird. Yes. Weird, I am. Weird. Have the proof, Names,Towns, Towns of witnesses. A whole Peninsula. The Swedish Rivera, Politicians, Leaders Of Society and Pillars Of Society, My Heroes.

    ”I SCULPT BETTER THAN ”MICHELANGELO DI LODOVICO BUONARROTI SIMONI, OF ITALIY”

    YOU PROBABLY KNOW HIM AS ”MICHELANGELO” OR AS I CALL HIM ”MICKEY”. A SWEET GUY.

    I ”WILLIAM JAMES JOHN O’CASEY LEWIS”. WILLIAM OR ”WILLIE’BOY”AS I CALL HIM. ”SWEET-MOTHER-OF-GOD!!”, ”IRISH-SWEDE”.

    ”JESUS CHRIST AT THE MOMENT OF DEATH”.

    PEACE HAS COME TOO HIS CRUCIFIED BODY AND CHRIST’S THORN’ED HEAD SINKS AND WILL REST.

    WHEN I WAS TWELVE YEARS OLD I DECIDED THAT BEFORE I DIED I WOULD SCULPT THE CRUCIFIXION OF JESUS CHRIST.

    IT WOULD BE AS HIGH AS THE WALL AT THE END OF OUR BACK GARDEN.

    AROUND THE MIDDLE OF NOVEMBER 2012 I BEGAN BY FINDING HIS SOUL IN CLAY.

    JESUS SHOWED HIMSELF ALMOST IMMEDIATELY. SWEET OH SWEET JESUS…. . . .

    ”THE GOLLY WOGG DEBATE”

    SEPTEMBER 2011 I DECIDED I HAD FOUND A CAUSE WHICH I COULD DIE FOR, SWEDEN IS GREAT AND I’M GOING TOO TRY AND FIX THAT.

    I KNOW HOW TO APPEAL TOO THE ”SWEDES”, THEY ARE A SENSITIVE BUNCH WITH A HEART OF GOLD.

    ONE MUST POKE THEM AND COMFORT THEM AND LOVE LINGON BERRIES AND BLACK PUDDING (PRESSED RAW) (THE LINGON) (VERY IMPORTANT) (SWEEDS)

    DISCRIMINATION IN GREECE IS AS BAD AS DISCRIMINATION IN SWEDEN AS IT IS IN IRELAND AS ANYWHERE BUT THE SWEDES SHOULD BE BETTER.

    I KNOW! I KNOW! I KNOW! BUT IF YOU KNEW THEM, AS I DO, YOU WOULD SAY SO TOO THEY ARE SO GOOD NATURED. ”THE SWEDES” SALT’HERRING N’SNAPS. LOVE’IT.

    WE’RE GOING TOO DISCUSS FROM ONE NEWSPAPER ARTICLE TO THE NEXT ARTICLE FOLLOW THE ”GOLLY WOGG” DEBATE UNTILL I’M SATISFIED THAT I HAVE FOUND THE ‘THESES’ WITH ALL THE RIGHT ANSWERS. WE WILL HAVE SUCH A TIME ”THE SWEDES AND I”, YES WE WILL! OH! YES WE WILL! ”THE SWEDES’N'I”.. . ….

    Again Dan, Thanks, I owe you big time. And some. And then some.

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