Go hard. Push hard.

If you have an idea that matters to you — an idea that mean something deeply to you — then go for it.

Push for it.

Don’t “float a trial balloon”. Don’t “run a beta test”.

Don’t limp into action.  Go hard. Push hard.

Put everything you have into being successful.

You won’t always end up with the results that you think you deserve right away. You won’t end up winning the prize on your first try. 

But at least you’ll have given your bold idea the dignity of honest effort.

You won’t be left wondering whether you could have been more successful if you would have only invested more ambition and creativity into getting to where you want to be.

You won’t be confused as to what doesn’t work — you or your strategy.

There’s something magical about the unique achievement made possible by the desperation of a competitor who lays it all on the line.

That warrior who holds nothing back.

The gladiator in the arena doesn’t get the chance to play it safe. He must step upon the sand with purpose and resolve and commitment at every conquest.

That tool is your road map for success. The formula to rising above mediocrity and unrealized expectations.

You have to be all in. All the time.

Not when you think it matters. Not when you think the right people are watching.

Now. Right now. Today. Tomorrow. And every day that you enter the arena of life.

It’s game on. With everything that you have.

Go hard. Go home a champion.