6.26.2010
Edgy Technology: Competitious Compares Competitors
Your clients NEVER care how much you are the same with your competition. They always want to know what makes you different. Special. Better for them. So that means you need to know before they ask you.
3.30.2010
Comparing our Way to Horrible Conclusions
We use comparisons all the time to measure how successful we are. It’s part of our primal instinct. To feel good about our place in life, we need to know “who we’re better than”.
