Tag: Marketing and Advertising

Parties…  You love going to them.  What’s even better — you love getting that late minute call to go crash your buddy’s friend’s pad to join in the “uninvited”  festivities.

You can’t have hosted a party more than once in the past two millenia without a buddy asked you if he could bring some other dudes to the event. → more

This weekend, the missus and I wrapped up our shopping for family for the holidays.  I have to say: “We were more thoughtful this year than any time previously…”

(at least I thought so)

We really thought through the whole process and I am pumped by the stack of “stuff” sitting in our kitchen that needs to be wrapped. → more

I was in a conversation with a close friend last week about some serious matters when I just stopped everything I was talking about and simply summed it up by noting:

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Think through the mind of your customer… and ask yourself if you are “illogically” wooing your customer.  Are you doing what no one else will do to make them successful?  Are you working to guarantee that your customer hits a home run by working with you? → more

There’s a secret language that many of us don’t understand.  It’s deliberate but very real.  It’s hidden but in plain sight.  It’s how we work but rarely what we think about. → more

What happened to the art of caring about the success of your customers? → more

Since when did we as business people decide that having conversations was too much work? → more

Two stories.  One central theme.

It all started on Friday with a call from my friend, Jill Stelfox…

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Sneak up behind someone and poke them with a safety pin and they jump.   Do it 100 times to a 100 different people and you will get the SAME result.

It’s human nature.  It’s a reaction that all people have.  Going a little deeper — it’s a subconscious reaction to feedback from our nervous system.  Millions of impulses every second tell you that you are in pain — to move your body away from the source  of pain. → more