It’s not always easy figuring out how and where you can add value when it comes to business. But that doesn’t mean you shouldn’t always be trying to figure it out how to make something better and newer.
“ONE OF THE DRIVING PRINCIPLES OF ACHIEVING MARKET DOMINATION IS THAT YOU HAVE TO BE SO AWESOME THAT PEOPLE ASK FOR MORE.”
So what do you do when you feel like you’ve added value and you can’t seem to come up with any more ideas?
The answer may not be easy to get to, but it’s imperative.
You have to find a way to add new value to what you are already doing.
Put a new spin on an old idea. Come up with something entirely new and different.
As we move forward, every day becomes you challenge to create something that has never been seen before. And although at times, it may seem difficult to do, it’s very possible.
Here are a few ways you can add new value in your business.
1. Go Door-to-Door.
We’ve entered an age where people want instant gratification and they don’t necessarily want to leave the house to get it. Delivery of your service is a great way to satisfy a customer’s cravings. Whether it’s a dental practice or a dog groomer. Bring your service right to the customer. Even if it seems unconventional.
2. Offer Free Shipping.
Companies like Amazon had the right idea when they started offering free shipping for members of Prime. Find a way to get your product to your customers without it coming out of their pocket. People love getting free stuff, even if it just shipping. It will encourage them to order from you again and again.
3. Create A New Format.
Maybe you have a program or tool that you’ve been selling and it’s only been on paper. Or maybe it’s been for a desktop computer only. Make it available digitally or on mobile so it’s at their fingertips. Creating an app can be costly in the beginning but the value offered to your client will be greatly appreciated.
4. Give Some Away.
People aren’t going to just buy something they aren’t sure they need, want, or even like. The key is to show them that your product is useful. If you have a product that you can give part of it away for free, client’s can see how useful it is and then you can charge them for the added features.
5. Add To Your Menu.
If you’ve been stuck on selling or doing just a few things, think about how you can branch out and add to your menu of products and services. Find a way to figure out what else people need that you can offer. Don’t go completely left field, but do think outside of the box.
6. Automate Your Business.
If you can find a way to automate your services by email or text reminders when a product should be re-ordered, try that. Or better yet, just auto-refill your customer’s products before they even need them. The less they have to think about it, the more appreciative they will be of what you are offering.
7. Ask. Then Co-Create.
It’s generally a good idea to reach out to your client’s every once in a while and ask them for their input. Try to get an idea of what they need, what they are looking for, what they wish you had. Whether it’s helping you to redesign a new product or just reboot the way you do business. You want your customer’s input.
8. Make a Community
Create a community where customers and potential customers can gather to get to know each other, talk about the product, and share their thoughts and ideas. Creating a place for like-minded people is not only a great idea in business, but it makes it a lot easier for you to be a fly on the wall, see what people are saying, and act/react accordingly.
Take a page out of Zappos book and overdeliver at every turn. Make sure your customer service is better than top notch. Make sure your product is better than anything else on the market. Always be over delivering. Plus, if you over deliver, you will always be able to ask for the price you deserve and you won’t have to give your product away for less than it’s worth.
10. Fix The Biggest Problem
Everybody has a gripe about pretty much every business in one way or another. Start listening to what people are complaining about and then start brainstorming on ways to fix it. Find out what annoys people and remedy the problem. And if you have to, create a new product to fit the community’s needs.
There is no right or wrong way to offer new value in business.
“THE KEY TO LONG-TERM SUCCESS IS TO ALWAYS BE THINKING ABOUT WAYS YOU CAN DELIVER NEW AND BETTER VALUE.”
If you need to change the marketing language. Do that. If you need to change the delivery. Do that. If you need to change the whole experience. Do that.
What you shouldn’t do is continue to do things the way they’ve always been done in this ever-changing and ever-evolving world.
Deliver new value.