Dan Waldschmidt

by Dan Waldschmidt

July 24, 2008

Carefully Cognizant…


Just finished up a plan on creating a more targeted approach for revenue generation… and (surprise, surprise) I am left musing about how screwed up the state of “as is sales” remains.

Come on people!  This is 2008.  Zig is no longer relavent!

Enough rambling — I do have a conclusion to this thought process.

Namely this:

“You need to MANAGE carefully what you MEASURE while carefully understanding that you can’t MEASURE what you do not MANAGE”

Simple enough?

About the author

Dan Waldschmidt

Dan Waldschmidt doesn’t just talk about leveling up. He’s obsessed with it. He's set records as an ultra-runner and been the personal strategist for the leading business leaders of our time. He wrote a book, called EDGY Conversations that accidentally became a worldwide bestseller and continues to share his insights from the stage as a keynote speaker and on the blogs and podcasts you will find here. Most days, you'll find Dan heads-down, working on breakthrough strategies for his clients at EDGY Inc, a highly-focused, invite-only, business strategy execution company based out of Silicon Valley.