Dan Waldschmidt

by Dan Waldschmidt

July 24, 2008

Carefully Cognizant…


Just finished up a plan on creating a more targeted approach for revenue generation… and (surprise, surprise) I am left musing about how screwed up the state of “as is sales” remains.

Come on people!  This is 2008.  Zig is no longer relavent!

Enough rambling — I do have a conclusion to this thought process.

Namely this:

“You need to MANAGE carefully what you MEASURE while carefully understanding that you can’t MEASURE what you do not MANAGE”

Simple enough?

About the author

Dan Waldschmidt

Dan Waldschmidt is an international business strategist, speaker, author, and extreme athlete. His consulting firm solves complex marketing and business strategy problems for top companies around the world. Dow Jones calls his Edgy Conversations blog one of the top sales sites on the internet. He is author of Edgy Conversations: How Ordinary People Can Achieve Outrageous Success.