Dan Waldschmidt

by Dan Waldschmidt

June 22, 2009

FREE is the New “Black”

Price of FREE

If you have not thought about the competitive power of a new currency I am now calling “smart FREE” (as opposed to “dumb FREE”) you should seriously it.

By the way, “smart FREE” means you have a purpose to creating a FREE version as opposed to just not having the discipline to think through your strategy (which I then call “dumb FREE”)…

I got to be a part of the following content and I wanted to share this with The DEW View! community — especially if you are in sales or an entrepreneur.

I have long been an advocate of GIVING away the most popular offering that you use to attract website traffic and I was absolutely pleased that Chris Anderson brought it up in his presentation below from Wired:

[brightcove vid=26540473001&exp3=1813626064&surl=http://c.brightcove.com/services&pubid=1564549380&w=404&h=436]

Here is the core thesis that Alan Murray (of the Wall Street Journal) made which Chris really drives home:

FREE

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About the author

Dan Waldschmidt

Dan Waldschmidt is an international business strategist, speaker, author, and extreme athlete. His consulting firm solves complex marketing and business strategy problems for top companies around the world. Dow Jones calls his Edgy Conversations blog one of the top sales sites on the internet. He is author of Edgy Conversations: How Ordinary People Can Achieve Outrageous Success.