Dan Waldschmidt

by Dan Waldschmidt

February 29, 2012

7 Reasons Why They Don’t Care.

It is a curious thing to be passionate about a mission.  It changes how you think.  How you act. It defines everything that you do.

So it is only natural that you are left confused and frustrated when those around you aren’t as passionate as you are about your mission.

They are missing that extra degree of intensity.  They put in effort, but it pales in comparison to the size of the problem.

And it drives you crazy.

You are left scratching your head and wondering how others aren’t as motivated as you to to make a difference.

Can’t they see how important the mission is?  Can’t they see how high the stakes are?

If you are not careful, that type of thinking will only leave you bitter, angry, and horribly ineffective.  Instead of gathering people to your clause, you will start driving them away.

Preaching doesn’t work.

Candidly, no one likes to be around a “know it all”.  Righteous indignation might be good as a movie plot, but in real life those around you just think that you’re a jerk.

You have to change how you think about things.

It’s important to understand why others don’t care as much as you do.  If you are aware of what motivates other people, then you can better position your message and mission to attract the right people to support you.

So why don’t they care?

There are several reasons:

  1. They don’t understand as much about the problem or your mission as you do.  You haven’t educated them.
  2. They haven’t been personally endangered or motivated to make a difference like you have.  You haven’t being truly genuine.
  3. They are distracted and have other personal issues that are more important to them to deal with right now.  You haven’t helped them first.
  4. They don’t think that they have any help to offer you.  You haven’t inspired them.
  5. They are busy solving problems for their own mission.  You haven’t enlisted them.
  6. They don’t like you and are afraid getting involved in your mission means they have to hang around you.  You don’t deserve them.
  7. They aren’t the kind of person who gets involved.  You are talking to the wrong crowd.

Let’s be clear about this; even if you do it all right, you still won’t be a able to rally everyone around you.

You mission will always matter most to you.

That’s never going to change.

Like in theater class, when you stand on the stage the crowd never hears the full intensity of your roar.  They are too far away.

They just feel the emotion of the story that you tell.

What story are you telling?


About the author

Dan Waldschmidt

Dan Waldschmidt doesn’t just talk about leveling up. He’s obsessed with it. He's set records as an ultra-runner and been the personal strategist for the leading business leaders of our time. He wrote a book, called EDGY Conversations that accidentally became a worldwide bestseller and continues to share his insights from the stage as a keynote speaker and on the blogs and podcasts you will find here. Most days, you'll find Dan heads-down, working on breakthrough strategies for his clients at EDGY Inc, a highly-focused, invite-only, business strategy execution company based out of Silicon Valley.