It is frustrating when your ideas go nowhere. When you innovate, explore, discover, and push the limits — all to no avail.
You’ve been there before. You sell your boss on a new idea and it goes nowhere. You make your pitch to new prospects and they say “no”. You share your plan with investors and they tell you that you haven’t thought through all of the angles.
You just have dead-end ideas.
But here’s a little secret: That is how all ideas start. All ideas are a dead-end unless you do something to change that. Great ideas don’t just magically happen. They are the result of careful planning and relentless hard work.
Ideas are like roads. They start off dirty. Just an intoxicating sense of exploration. And that road goes as far as you are willing to build it.
A dead-end idea just means that you haven’t put in enough effort to take your idea where it needs to go. Where you think it should go.
Just because you’re smart doesn’t mean that your idea will take people where they want to go.
You have to put in the effort to lead the way.
That is always how it has been.
Getting your ideas noticed isn’t about you being smarter than everyone else around you. Nope. That’s not your challenge.
Getting your ideas noticed is about you doing the dirty work of building a path that others can follow.
Don’t complain about not being heard. Stop complaining about not being taken seriously.
Take your talent and ideas and turn them into the roadmap for success that others can follow.
The secret isn’t about you getting another degree or writing another whitepaper.
It’s hard work. It’s sweat. And blood. And tears.
But if you can pull that off you’ll see your ideas going somewhere.
And that’s what you wanted in the first place.