Stop half-assing your business turn-around plan. Seriously. Stop and think about it for a damn second.
Why are you even attempting change the condition of your business if you aren’t willing to make the hard (but needed) decisions that are necessary to see results.
What do you even have to lose?
Your current plan isn’t working — sales are off, marketing isn’t effective, operations are inconsistent, culture is horrific. Is that what you want?
The better question is: “Does changing that a little even make a difference?”
No. It doesn’t.
In fact, it makes it worse.
You are more confused, more frustrated, more fatigued, and with fewer resources to turn your business around. Your employees have less patience. Your bank account has a lot less money. Your competitors are beating you a little more easily every day. Your clients are less excited than ever to do business with you.
Everything around you is harder and tougher. More miserable.
There are no half-way solutions that can work for you.
Radical change is the answer.
More change. Not less.
You have a shorter runway so you need more power. You need more focus. More differentiation.
But a big part of the challenge of this is how your brain is wired to protect you from the truth. Instead of letting you see the shocking reality of your situation, your brain feeds you a “it’s not that bad” excuse or a “let’s wait and see how it all works out” line of thinking. And your brain is pretty convincing.
You start thinking you’re going to make it.
But you’re not going to make it. It’s over. You’re not a bad person. But you let yourself believe the helpful lies your brain was feeding you. You were hoping for a lucky break instead of planning to fight your way out of bad situation.
Which is what you need to be thinking about. Fighting harder.
Working longer. Marketing bolder. Operating leaner. Supporting better. Encouraging longer.
And that needs to be communicated.
Throughout your company. Right now. In the heat of the battle.
You have to double-down. Push the limits farther and harder.
Half-way there is nowhere.