Business doesn’t need to be as difficult as we try to make it. For some reason we feel better about our inadequacies if we can explain them away with complex strategies.
We forget that simple works.
Not simplistic. Simple.
- Working hard is simple.
- Being honest is simple.
- Creating happy clients is simple.
- Loving your employees is simple.
- Sales growth is simple.
We’ve gotten lazy (and a tad bit “full of ourselves”), and turned what used to be a glorious achievement into a templated exploration in mediocrity. We have better answers but worse results.
We read sales books about persuasion and reducing the sales cycle time, how to cold-call better, and keys to marketing that gets noticed. Book after book. Webinar after webinar. What used to be simple is now confusing, chaotic, and ineffective. Sales spiral down as you struggle to keep up.
Sales growth doesn’t have to be hard.
Especially if you keep it simple.
Ask yourself: “What are we doing that makes this not work? How are we making this more difficult than it needs to be?”
The answer to those questions will guide you on your path to sales growth.
Keep it simple.
- Love the people you want to help
- Lead them past their pain.
- Leverage past success to gain new prospects you can help.
That’s a model the works. It’s simple. And it builds a snowball of opportunity that allows your business to explode while everyone else around you is moping about a poor economy.
By the way, Mike Weinberg and Anthony Iannarino just released a best selling book a few days ago about this exact subject. It is called, New Sales. Simplified. I love it (and I’m not paid to say that). I like simple, powerful ideas to dominate the world.
In his book, Mike talks about how to: identify a strategic, finite, workable list of genuine prospects; draft a compelling, customer-focused “sales story”; perfect the proactive telephone call to get face-to-face with more prospects; use email, voicemail, and social media to your advantage; overcome-even prevent – every buyer’s anti-salesperson reflex; build rapport, because people buy from people they like and trust; prepare for and structure a winning sales call; stop presenting and start dialoguing with buyers; make time in your calendar for business development activities; and much more…..
I suggest you spend the $10 and buy a copy — and keep it simple.
Simple works. A simple sales plan works.
We are wired to want things to work the simplest way possible. From your facet, to your car, to your prospect pipeline ,keeping things simple will allow you to grow faster than you thought possible.
Go do something simple about it.