You can’t do anything about your failed marketing strategy until you “try” something different.
Trying often gets a bad rap. Experts will tell you that there is no need to “try” anything. Just go “do it”.
And that’s a great attitude to have.
Your goal should be to do whatever it takes in order to be successful.
What makes a great attitude makes for frustrating results.
If you aren’t willing to try something new then you aren’t going to get unstuck from your problems.
That’s the biggest danger with confusing “doing” and “trying”. You just aren’t flexible enough to find success in new places.
That’s the challenge when trying to fix failed marketing strategy.
Reality is you already have a pretty good strategy on paper. It’s probably all on a Power Point too. Moving from slide to slide you can show how you’re going to capture the right data, engage with the right people, and turn “likes” and “tweets” into the attention you need to drive new revenue growth.
That’s what you’re going to “do”.
But when your budget gets cut or when you have a bad quarter or when the CEO says that you need to “change things fast”, you find yourself frozen because of what you’re gonna “do”. Not try. Do.
Usually you’re tempted to double down on executing your existing strategy.
You look at what you have in your strategy plan and attempt to do more of it. But if one valiant attempt did not work, another big one hardly seems like the answer. It’s not.
The secret is to look at your marketing strategy in a whole new way.
That’s where EDGY becomes a powerful tool for you.
Instead of feeding you more tactics that might (or might not) work for you, EDGY is a philosophy — a fresh way to execute your strategy.
After looking at 1,000 high-performing individuals and companies in math, sports, business, politics, and science, the evidence is clear that extreme behavior, disciplined activity, giving more value than people pay for, and emotional intelligence are all differentiators. Big differentiators.
Think about that as you work to fix your failed marketing strategy.
Sometimes, the difference between the wrong message and the right message is just how extreme you are or how many times you say it.
Are you giving more value than people pay for?
Is your marketing about features and functions are you talking about the human side of life that we all experience?
Maybe it’s time to try something new. Instead of “doing” more, you need to “try” something new.
Remember, goals are just dreams until you try something different.