The Scary Truth Behind Why NOT Cold Calling Isn’t Making You A Super Star.

Cold calling gets a bad rap.
Over the past few years, as technology has exploded onto the sales scene, experts are quick to tell you that “cold calling is ineffective and a waste of your time”.

You’re told that instead of cold calling you need to ask for referrals, mine information from social channels, and use drip email marketing to nurture relationships until they are ready to buy something from you. You’ve been told that the last thing you should be doing is picking up the phone and talking to somebody you don’t know.

No matter what business you are in, some of that advice is true.

You do need to be mining information about your industry, prospects you are not doing business with yet, and your existing customers.  You do need to do amazing work so that your customers recommend and refer you to other potential clients. You should be using technology that allows you to work smarter and deliver your message with more impact.

But that doesn’t mean you shouldn’t be cold calling.

Think about any other time in your life when you had something important to say — when you first found out that you were going to get married or when you found out that a new baby was on the way. What about the time you went on a vacation and saw a celebrity? Think about how you last responded when one of your friends made you angry.

In any to those cases, you probably did the same thing — you picked up the phone and talked about it. That was your first reaction. You called a person and talked about it.

It wasn’t awkward. You didn’t need a script. And it didn’t matter that you were interrupting them from what they were doing.  What you had to say was important enough.

That’s the same essential philosophy behind you making “cold calls” in business. You’re excited by what you have to say and reaching out to people who should be interested in your story.

At a high level, that’s a workable strategy. A good strategy.

If you are not excited about your message, maybe you should be working for a different company. If you are not excited to tell people in need how you can help them feel better, then maybe you need a different message.

Cold calling isn’t your problem. A lack of ambition is your problem. Lack of creativity too.

There will always be new ways to deliver your message to more people with less effort. Email and text messages and social media are all great ways to reach potential customers. But nothing can replace your passion and zeal for what you are selling .

No sales tool can do a better job than you of making people feel like buying from you is the right decision. That requires human interaction. Not a machine. Not a button in a marketing program. Not an email server.

It requires you picking up the phone, calling people, and sharing what you’re passionate about.

And that’s where there’s a scary truth about this whole discussion.

If you’re not passionate, maybe you’re doing the wrong thing with your day. Maybe you shouldn’t be working where you’re working right now.

The expert will tell you that you should be doing just about anything else. Anything but making cold calls.

Perhaps on a spreadsheet that adds up to more efficiency in how you spend your day.

And, in a certain sense, the experts are right. You should be focused on effective ways to deliver your message.

But don’t mistake better tools with being a better person.

Not cold calling doesn’t solve your lack of creativity or your lack of ambition or your lack of confidence. Not cold calling doesn’t fix the fact that you’re not happy doing what you’re doing. Not cold calling does it make your fear and pain go away.

Its just a distraction from you doing what really matters.

So stop blaming cold calling for all of your business problems.

If you’re not passionate enough to spread good news, you have to question what type of person you are.

You have to question if you’re ever going to be successful doing anything.

Not cold calling can’t fix that.

0 Replies to “The Scary Truth Behind Why NOT Cold Calling Isn’t Making You A Super Star.”

  1. Great article Dan. I am an avid social media user and inbound marketer, however I make plenty of phone calls every day to strangers that I have never spoken to before. Whether it is following up an inbound lead, getting to know a Google+ contact better, or something else. A phone call is still an excellent way to build a relationship and really connect.

  2. Great article Dan. I am an avid social media user and inbound marketer, however I make plenty of phone calls every day to strangers that I have never spoken to before. Whether it is following up an inbound lead, getting to know a Google+ contact better, or something else. A phone call is still an excellent way to build a relationship and really connect.

  3. Great article Dan. I am an avid social media user and inbound marketer, however I make plenty of phone calls every day to strangers that I have never spoken to before. Whether it is following up an inbound lead, getting to know a Google+ contact better, or something else. A phone call is still an excellent way to build a relationship and really connect.

  4. Great article Dan. I am an avid social media user and inbound marketer, however I make plenty of phone calls every day to strangers that I have never spoken to before. Whether it is following up an inbound lead, getting to know a Google+ contact better, or something else. A phone call is still an excellent way to build a relationship and really connect.

  5. Great article Dan. I am an avid social media user and inbound marketer, however I make plenty of phone calls every day to strangers that I have never spoken to before. Whether it is following up an inbound lead, getting to know a Google+ contact better, or something else. A phone call is still an excellent way to build a relationship and really connect.

  6. Great article Dan. I am an avid social media user and inbound marketer, however I make plenty of phone calls every day to strangers that I have never spoken to before. Whether it is following up an inbound lead, getting to know a Google+ contact better, or something else. A phone call is still an excellent way to build a relationship and really connect.

  7. Dan, I don’t think it’s normally a lack of passion that keeps most people from cold calling; I think it’s that they detest it so, which is a state of mind that can be and must be reframed. I think this is an issue of work habits more than anything else. Why do something “distasteful” when you can get by with all these other wonderful methods. And they must be wonderful, if so many “experts” are saying so, right? What a relief!! Who wanted to pick up the damn phone and call a bunch of strangers, anyway! Phew! Hemlock sounded like a better choice than that! Why some of those people can be downright hostile!!
    In the end, sales success depends on how many people you demand of yourself to present to, which depends on how many appointments you demand of yourself to set up, which depends on how many people you have to put yourself in front of (physically or on the telephone), which depends on how many calls you’re willing to make and how much time you’re willing to devote to keep making them until the other numbers are likely to be satisfied. That’s how I worked for 40 years. That’s how I’d be doing it today. The more things change, the more they stay the same.

    The salespeople who avoid the direct action of cold calling are often allowing the fates to dictate the end result, instead of taking full responsibility for MAKING it happen, which is something all the great ones would never allow.

    1. Here’s why I call it a lack of passion: you don’t have a problem telling someone you just bumped into at the coffee shop about the upcoming birth of the baby or that you just got engaged. Complete strangers – all around us – we have no problem sharing with them what we are passionate about.

      Sales isn’t a formula. It’s a way of life. You’re right that at some level the numbers do matter. Quantity impacts results. Perhaps more importantly though quality significantly impacts results — 100 scared, frightened gold calls don’t compare to a single confident passionate cold call. Right?

      Instead of doing what’s hard, but necessary as you note, sales people avoid all of this with vague excuses about social media and “better tools”. All the while confusing those distractions with getting better results.

      Dan

      p.s. What you think? Does passion matter?

      1. When you engage a stranger in a coffee shop with tales about something joyful in your life, something you’re passionate about, there’s no fear of dealing with that individual–everyone likes a happy story; but when you engage a prospect in a cold-call business situation, there is–for far too many–the “fear of rejection” factor to deal with. That’s the difference in the two situations. In cold calling it’s the fear they detest and look to avoid. BTW, I never found cold calling hard at all. I made tens of thousands of cold calls; it was actually a lot of fun–most of the time.
        In my first comment, I was simply pointing out that people will buy into what they perceive as the “easy way,” if it’ll keep them from facing what they perceive as the “hard way.” It’s sort of like the patient who opts for the medication because he wants to avoid surgery at all costs. The pill doesn’t scare him; the scalpel does.

        Does passion matter? I think all the great ones have it, I’ll say that. They know they have value to offer and they’re looking to serve people, serve them well. I don’t know why anyone would choose a career he/she didn’t feel passionate about. Meaningful work, like great love, is vital for a life worth living. Work can’t be meaningful, if one isn’t passionate about it.

        Is the question we should be asking, Does great passion overcome fear?

        1. I agree with you. I do. Fear and rejection and “fear of rejection” are crippling. It sounds harsh — but if sales people aren’t passionate they probably shouldn’t be selling. Go flip burgers… ehhh?

          Dan

          p.s. I have seen in my own life that fear disappeared when I let passion move me to extraordinary activity.

        2. Hi Robert,
          I am currently doing telesales in Hong Kong for an independent financial advisory. Before this, I worked in health as a Pharmacist (totally unrelated). In my first two days I was able to book four appointments, but I did not like the feeling of rejection over the phone and quit the following week. I tried giving the job another go, and quit a second time.

          This is my third attempt (almost one month since I originally started), and my feelings of anxiety are worse than ever. No matter what I do, I cant get rid of that fear and it’s very clearly affecting my performance as I am probably booking on average, 1 appointment a week if I’m lucky.

          I want to persevere to see if I ever develop that thick skin, but my anxiety seems to be getting worse and worse. I hate knowing that the person on the other line doesnt want to talk to me as soon as they hear my pitch, and although not everyone is responsive, I can’t understand why I still care so much.

          Do you believe it’s possible for someone to develop that thick skin?

          A

          1. Amanda,
            I know that you addressed your question to Robert, but let me offer my insights.

            I think you are asking the wrong question when you ask: “Do you believe it’s possible for someone to develop that thick skin?”

            NO. I don’t think so. The better question is: “Are you doing what you love?”

            If you love what you do — if you live with a sense of purpose and passion — then rejection isn’t so painful.

            Dan

  8. Dan, I don’t think it’s normally a lack of passion that keeps most people from cold calling; I think it’s that they detest it so, which is a state of mind that can be and must be reframed. I think this is an issue of work habits more than anything else. Why do something “distasteful” when you can get by with all these other wonderful methods. And they must be wonderful, if so many “experts” are saying so, right? What a relief!! Who wanted to pick up the damn phone and call a bunch of strangers, anyway! Phew! Hemlock sounded like a better choice than that! Why some of those people can be downright hostile!!
    In the end, sales success depends on how many people you demand of yourself to present to, which depends on how many appointments you demand of yourself to set up, which depends on how many people you have to put yourself in front of (physically or on the telephone), which depends on how many calls you’re willing to make and how much time you’re willing to devote to keep making them until the other numbers are likely to be satisfied. That’s how I worked for 40 years. That’s how I’d be doing it today. The more things change, the more they stay the same.

    The salespeople who avoid the direct action of cold calling are often allowing the fates to dictate the end result, instead of taking full responsibility for MAKING it happen, which is something all the great ones would never allow.

    1. Here’s why I call it a lack of passion: you don’t have a problem telling someone you just bumped into at the coffee shop about the upcoming birth of the baby or that you just got engaged. Complete strangers – all around us – we have no problem sharing with them what we are passionate about.

      Sales isn’t a formula. It’s a way of life. You’re right that at some level the numbers do matter. Quantity impacts results. Perhaps more importantly though quality significantly impacts results — 100 scared, frightened gold calls don’t compare to a single confident passionate cold call. Right?

      Instead of doing what’s hard, but necessary as you note, sales people avoid all of this with vague excuses about social media and “better tools”. All the while confusing those distractions with getting better results.

      Dan

      p.s. What you think? Does passion matter?

      1. When you engage a stranger in a coffee shop with tales about something joyful in your life, something you’re passionate about, there’s no fear of dealing with that individual–everyone likes a happy story; but when you engage a prospect in a cold-call business situation, there is–for far too many–the “fear of rejection” factor to deal with. That’s the difference in the two situations. In cold calling it’s the fear they detest and look to avoid. BTW, I never found cold calling hard at all. I made tens of thousands of cold calls; it was actually a lot of fun–most of the time.
        In my first comment, I was simply pointing out that people will buy into what they perceive as the “easy way,” if it’ll keep them from facing what they perceive as the “hard way.” It’s sort of like the patient who opts for the medication because he wants to avoid surgery at all costs. The pill doesn’t scare him; the scalpel does.

        Does passion matter? I think all the great ones have it, I’ll say that. They know they have value to offer and they’re looking to serve people, serve them well. I don’t know why anyone would choose a career he/she didn’t feel passionate about. Meaningful work, like great love, is vital for a life worth living. Work can’t be meaningful, if one isn’t passionate about it.

        Is the question we should be asking, Does great passion overcome fear?

        1. I agree with you. I do. Fear and rejection and “fear of rejection” are crippling. It sounds harsh — but if sales people aren’t passionate they probably shouldn’t be selling. Go flip burgers… ehhh?

          Dan

          p.s. I have seen in my own life that fear disappeared when I let passion move me to extraordinary activity.

        2. Hi Robert,
          I am currently doing telesales in Hong Kong for an independent financial advisory. Before this, I worked in health as a Pharmacist (totally unrelated). In my first two days I was able to book four appointments, but I did not like the feeling of rejection over the phone and quit the following week. I tried giving the job another go, and quit a second time.

          This is my third attempt (almost one month since I originally started), and my feelings of anxiety are worse than ever. No matter what I do, I cant get rid of that fear and it’s very clearly affecting my performance as I am probably booking on average, 1 appointment a week if I’m lucky.

          I want to persevere to see if I ever develop that thick skin, but my anxiety seems to be getting worse and worse. I hate knowing that the person on the other line doesnt want to talk to me as soon as they hear my pitch, and although not everyone is responsive, I can’t understand why I still care so much.

          Do you believe it’s possible for someone to develop that thick skin?

          A

          1. Amanda,
            I know that you addressed your question to Robert, but let me offer my insights.

            I think you are asking the wrong question when you ask: “Do you believe it’s possible for someone to develop that thick skin?”

            NO. I don’t think so. The better question is: “Are you doing what you love?”

            If you love what you do — if you live with a sense of purpose and passion — then rejection isn’t so painful.

            Dan

  9. Dan, I don’t think it’s normally a lack of passion that keeps most people from cold calling; I think it’s that they detest it so, which is a state of mind that can be and must be reframed. I think this is an issue of work habits more than anything else. Why do something “distasteful” when you can get by with all these other wonderful methods. And they must be wonderful, if so many “experts” are saying so, right? What a relief!! Who wanted to pick up the damn phone and call a bunch of strangers, anyway! Phew! Hemlock sounded like a better choice than that! Why some of those people can be downright hostile!!
    In the end, sales success depends on how many people you demand of yourself to present to, which depends on how many appointments you demand of yourself to set up, which depends on how many people you have to put yourself in front of (physically or on the telephone), which depends on how many calls you’re willing to make and how much time you’re willing to devote to keep making them until the other numbers are likely to be satisfied. That’s how I worked for 40 years. That’s how I’d be doing it today. The more things change, the more they stay the same.

    The salespeople who avoid the direct action of cold calling are often allowing the fates to dictate the end result, instead of taking full responsibility for MAKING it happen, which is something all the great ones would never allow.

    1. Here’s why I call it a lack of passion: you don’t have a problem telling someone you just bumped into at the coffee shop about the upcoming birth of the baby or that you just got engaged. Complete strangers – all around us – we have no problem sharing with them what we are passionate about.

      Sales isn’t a formula. It’s a way of life. You’re right that at some level the numbers do matter. Quantity impacts results. Perhaps more importantly though quality significantly impacts results — 100 scared, frightened gold calls don’t compare to a single confident passionate cold call. Right?

      Instead of doing what’s hard, but necessary as you note, sales people avoid all of this with vague excuses about social media and “better tools”. All the while confusing those distractions with getting better results.

      Dan

      p.s. What you think? Does passion matter?

      1. When you engage a stranger in a coffee shop with tales about something joyful in your life, something you’re passionate about, there’s no fear of dealing with that individual–everyone likes a happy story; but when you engage a prospect in a cold-call business situation, there is–for far too many–the “fear of rejection” factor to deal with. That’s the difference in the two situations. In cold calling it’s the fear they detest and look to avoid. BTW, I never found cold calling hard at all. I made tens of thousands of cold calls; it was actually a lot of fun–most of the time.
        In my first comment, I was simply pointing out that people will buy into what they perceive as the “easy way,” if it’ll keep them from facing what they perceive as the “hard way.” It’s sort of like the patient who opts for the medication because he wants to avoid surgery at all costs. The pill doesn’t scare him; the scalpel does.

        Does passion matter? I think all the great ones have it, I’ll say that. They know they have value to offer and they’re looking to serve people, serve them well. I don’t know why anyone would choose a career he/she didn’t feel passionate about. Meaningful work, like great love, is vital for a life worth living. Work can’t be meaningful, if one isn’t passionate about it.

        Is the question we should be asking, Does great passion overcome fear?

        1. I agree with you. I do. Fear and rejection and “fear of rejection” are crippling. It sounds harsh — but if sales people aren’t passionate they probably shouldn’t be selling. Go flip burgers… ehhh?

          Dan

          p.s. I have seen in my own life that fear disappeared when I let passion move me to extraordinary activity.

        2. Hi Robert,
          I am currently doing telesales in Hong Kong for an independent financial advisory. Before this, I worked in health as a Pharmacist (totally unrelated). In my first two days I was able to book four appointments, but I did not like the feeling of rejection over the phone and quit the following week. I tried giving the job another go, and quit a second time.

          This is my third attempt (almost one month since I originally started), and my feelings of anxiety are worse than ever. No matter what I do, I cant get rid of that fear and it’s very clearly affecting my performance as I am probably booking on average, 1 appointment a week if I’m lucky.

          I want to persevere to see if I ever develop that thick skin, but my anxiety seems to be getting worse and worse. I hate knowing that the person on the other line doesnt want to talk to me as soon as they hear my pitch, and although not everyone is responsive, I can’t understand why I still care so much.

          Do you believe it’s possible for someone to develop that thick skin?

          A

          1. Amanda,
            I know that you addressed your question to Robert, but let me offer my insights.

            I think you are asking the wrong question when you ask: “Do you believe it’s possible for someone to develop that thick skin?”

            NO. I don’t think so. The better question is: “Are you doing what you love?”

            If you love what you do — if you live with a sense of purpose and passion — then rejection isn’t so painful.

            Dan

  10. Dan, I don’t think it’s normally a lack of passion that keeps most people from cold calling; I think it’s that they detest it so, which is a state of mind that can be and must be reframed. I think this is an issue of work habits more than anything else. Why do something “distasteful” when you can get by with all these other wonderful methods. And they must be wonderful, if so many “experts” are saying so, right? What a relief!! Who wanted to pick up the damn phone and call a bunch of strangers, anyway! Phew! Hemlock sounded like a better choice than that! Why some of those people can be downright hostile!!
    In the end, sales success depends on how many people you demand of yourself to present to, which depends on how many appointments you demand of yourself to set up, which depends on how many people you have to put yourself in front of (physically or on the telephone), which depends on how many calls you’re willing to make and how much time you’re willing to devote to keep making them until the other numbers are likely to be satisfied. That’s how I worked for 40 years. That’s how I’d be doing it today. The more things change, the more they stay the same.

    The salespeople who avoid the direct action of cold calling are often allowing the fates to dictate the end result, instead of taking full responsibility for MAKING it happen, which is something all the great ones would never allow.

    1. Here’s why I call it a lack of passion: you don’t have a problem telling someone you just bumped into at the coffee shop about the upcoming birth of the baby or that you just got engaged. Complete strangers – all around us – we have no problem sharing with them what we are passionate about.

      Sales isn’t a formula. It’s a way of life. You’re right that at some level the numbers do matter. Quantity impacts results. Perhaps more importantly though quality significantly impacts results — 100 scared, frightened gold calls don’t compare to a single confident passionate cold call. Right?

      Instead of doing what’s hard, but necessary as you note, sales people avoid all of this with vague excuses about social media and “better tools”. All the while confusing those distractions with getting better results.

      Dan

      p.s. What you think? Does passion matter?

      1. When you engage a stranger in a coffee shop with tales about something joyful in your life, something you’re passionate about, there’s no fear of dealing with that individual–everyone likes a happy story; but when you engage a prospect in a cold-call business situation, there is–for far too many–the “fear of rejection” factor to deal with. That’s the difference in the two situations. In cold calling it’s the fear they detest and look to avoid. BTW, I never found cold calling hard at all. I made tens of thousands of cold calls; it was actually a lot of fun–most of the time.
        In my first comment, I was simply pointing out that people will buy into what they perceive as the “easy way,” if it’ll keep them from facing what they perceive as the “hard way.” It’s sort of like the patient who opts for the medication because he wants to avoid surgery at all costs. The pill doesn’t scare him; the scalpel does.

        Does passion matter? I think all the great ones have it, I’ll say that. They know they have value to offer and they’re looking to serve people, serve them well. I don’t know why anyone would choose a career he/she didn’t feel passionate about. Meaningful work, like great love, is vital for a life worth living. Work can’t be meaningful, if one isn’t passionate about it.

        Is the question we should be asking, Does great passion overcome fear?

        1. I agree with you. I do. Fear and rejection and “fear of rejection” are crippling. It sounds harsh — but if sales people aren’t passionate they probably shouldn’t be selling. Go flip burgers… ehhh?

          Dan

          p.s. I have seen in my own life that fear disappeared when I let passion move me to extraordinary activity.

        2. Hi Robert,
          I am currently doing telesales in Hong Kong for an independent financial advisory. Before this, I worked in health as a Pharmacist (totally unrelated). In my first two days I was able to book four appointments, but I did not like the feeling of rejection over the phone and quit the following week. I tried giving the job another go, and quit a second time.

          This is my third attempt (almost one month since I originally started), and my feelings of anxiety are worse than ever. No matter what I do, I cant get rid of that fear and it’s very clearly affecting my performance as I am probably booking on average, 1 appointment a week if I’m lucky.

          I want to persevere to see if I ever develop that thick skin, but my anxiety seems to be getting worse and worse. I hate knowing that the person on the other line doesnt want to talk to me as soon as they hear my pitch, and although not everyone is responsive, I can’t understand why I still care so much.

          Do you believe it’s possible for someone to develop that thick skin?

          A

          1. Amanda,
            I know that you addressed your question to Robert, but let me offer my insights.

            I think you are asking the wrong question when you ask: “Do you believe it’s possible for someone to develop that thick skin?”

            NO. I don’t think so. The better question is: “Are you doing what you love?”

            If you love what you do — if you live with a sense of purpose and passion — then rejection isn’t so painful.

            Dan

  11. Dan, I don’t think it’s normally a lack of passion that keeps most people from cold calling; I think it’s that they detest it so, which is a state of mind that can be and must be reframed. I think this is an issue of work habits more than anything else. Why do something “distasteful” when you can get by with all these other wonderful methods. And they must be wonderful, if so many “experts” are saying so, right? What a relief!! Who wanted to pick up the damn phone and call a bunch of strangers, anyway! Phew! Hemlock sounded like a better choice than that! Why some of those people can be downright hostile!!
    In the end, sales success depends on how many people you demand of yourself to present to, which depends on how many appointments you demand of yourself to set up, which depends on how many people you have to put yourself in front of (physically or on the telephone), which depends on how many calls you’re willing to make and how much time you’re willing to devote to keep making them until the other numbers are likely to be satisfied. That’s how I worked for 40 years. That’s how I’d be doing it today. The more things change, the more they stay the same.

    The salespeople who avoid the direct action of cold calling are often allowing the fates to dictate the end result, instead of taking full responsibility for MAKING it happen, which is something all the great ones would never allow.

    1. Here’s why I call it a lack of passion: you don’t have a problem telling someone you just bumped into at the coffee shop about the upcoming birth of the baby or that you just got engaged. Complete strangers – all around us – we have no problem sharing with them what we are passionate about.

      Sales isn’t a formula. It’s a way of life. You’re right that at some level the numbers do matter. Quantity impacts results. Perhaps more importantly though quality significantly impacts results — 100 scared, frightened gold calls don’t compare to a single confident passionate cold call. Right?

      Instead of doing what’s hard, but necessary as you note, sales people avoid all of this with vague excuses about social media and “better tools”. All the while confusing those distractions with getting better results.

      Dan

      p.s. What you think? Does passion matter?

      1. When you engage a stranger in a coffee shop with tales about something joyful in your life, something you’re passionate about, there’s no fear of dealing with that individual–everyone likes a happy story; but when you engage a prospect in a cold-call business situation, there is–for far too many–the “fear of rejection” factor to deal with. That’s the difference in the two situations. In cold calling it’s the fear they detest and look to avoid. BTW, I never found cold calling hard at all. I made tens of thousands of cold calls; it was actually a lot of fun–most of the time.
        In my first comment, I was simply pointing out that people will buy into what they perceive as the “easy way,” if it’ll keep them from facing what they perceive as the “hard way.” It’s sort of like the patient who opts for the medication because he wants to avoid surgery at all costs. The pill doesn’t scare him; the scalpel does.

        Does passion matter? I think all the great ones have it, I’ll say that. They know they have value to offer and they’re looking to serve people, serve them well. I don’t know why anyone would choose a career he/she didn’t feel passionate about. Meaningful work, like great love, is vital for a life worth living. Work can’t be meaningful, if one isn’t passionate about it.

        Is the question we should be asking, Does great passion overcome fear?

  12. Dan, I don’t think it’s normally a lack of passion that keeps most people from cold calling; I think it’s that they detest it so, which is a state of mind that can be and must be reframed. I think this is an issue of work habits more than anything else. Why do something “distasteful” when you can get by with all these other wonderful methods. And they must be wonderful, if so many “experts” are saying so, right? What a relief!! Who wanted to pick up the damn phone and call a bunch of strangers, anyway! Phew! Hemlock sounded like a better choice than that! Why some of those people can be downright hostile!!
    In the end, sales success depends on how many people you demand of yourself to present to, which depends on how many appointments you demand of yourself to set up, which depends on how many people you have to put yourself in front of (physically or on the telephone), which depends on how many calls you’re willing to make and how much time you’re willing to devote to keep making them until the other numbers are likely to be satisfied. That’s how I worked for 40 years. That’s how I’d be doing it today. The more things change, the more they stay the same.

    The salespeople who avoid the direct action of cold calling are often allowing the fates to dictate the end result, instead of taking full responsibility for MAKING it happen, which is something all the great ones would never allow.

    1. Here’s why I call it a lack of passion: you don’t have a problem telling someone you just bumped into at the coffee shop about the upcoming birth of the baby or that you just got engaged. Complete strangers – all around us – we have no problem sharing with them what we are passionate about.

      Sales isn’t a formula. It’s a way of life. You’re right that at some level the numbers do matter. Quantity impacts results. Perhaps more importantly though quality significantly impacts results — 100 scared, frightened gold calls don’t compare to a single confident passionate cold call. Right?

      Instead of doing what’s hard, but necessary as you note, sales people avoid all of this with vague excuses about social media and “better tools”. All the while confusing those distractions with getting better results.

      Dan

      p.s. What you think? Does passion matter?

      1. When you engage a stranger in a coffee shop with tales about something joyful in your life, something you’re passionate about, there’s no fear of dealing with that individual–everyone likes a happy story; but when you engage a prospect in a cold-call business situation, there is–for far too many–the “fear of rejection” factor to deal with. That’s the difference in the two situations. In cold calling it’s the fear they detest and look to avoid. BTW, I never found cold calling hard at all. I made tens of thousands of cold calls; it was actually a lot of fun–most of the time.
        In my first comment, I was simply pointing out that people will buy into what they perceive as the “easy way,” if it’ll keep them from facing what they perceive as the “hard way.” It’s sort of like the patient who opts for the medication because he wants to avoid surgery at all costs. The pill doesn’t scare him; the scalpel does.

        Does passion matter? I think all the great ones have it, I’ll say that. They know they have value to offer and they’re looking to serve people, serve them well. I don’t know why anyone would choose a career he/she didn’t feel passionate about. Meaningful work, like great love, is vital for a life worth living. Work can’t be meaningful, if one isn’t passionate about it.

        Is the question we should be asking, Does great passion overcome fear?

  13. I see three additional factors that drive the dysfunctional non-behavior of avoiding having meaningful conversations with business strangers.1. A sort of Gresham’s Law of business communication – new, cheap, easy and less effective drives out budget for proven, expensive, hard and more effective. The new new thing comes with lots of buzzwords that sound scientific, like “lead scoring”, so it sucks up even more money and attention.
    2. Getting business people on the phone has become an astonishing grind. On average it takes 22 dials to talk to someone on a list (not a gatekeeper) with tons of time wasted navigating phone systems and hanging up on voice mail. When we fix this one problem with by delivering the next conversation in a couple of minutes it’s amazing how frustration disappears and the passionate ones flower.
    3. A side effect of 2. is lack of practice. Grizzled veterans grew up in a world where business people answered the phone, so the great ones got lots of practice having real conversations. Passion is important, but becoming a master cold caller takes lots of conversations. Malcolm Gladwell claims 10,000 hours are needed to become an expert. That’s about 100 years for traditional dialing. I watch our reps learning at 100 conversations per week and think some of them might have a shot at mastering the art of cold calling without having to become experts at the obsolete disciplines of dialing, navigating and wheedling gatekeepers.

    1. Nice one Dan! The major problem with the majority of cold callers is that they don’t like what they’re doing, they know very little about the product they’re offering, they are full of negativity and they hate being in a call center. Cold callers tend to be controlled by stressed out managers that drive them to make 100’s of calls a day using the same tired old ‘pitch’.
      Anyone who receives a call with a call center ‘buzz’ in the background tends to lose interest very quickly, a canned pitch tends to finish the conversation.

      Having been a social media advocate for some years, it seems to me that having Followers, Likes and Comment makers doesn’t put deals together. The best business I did during my social media days were on Skype or Face to Face. Social Media is a good way to connect but you’ll be waiting a long time for people to buy based on a call to action or two.

      Calling should be a natural progression and it should be warm, not cold. A natural conversation is often beneficial to both parties.

      Thanks for a great post, best regards Peter

    2. You bring up great points, Chris. Really great points…

      The reality is that it does LOTS and LOTS of time to master the art of “conversation” — whether it’s hot or cold or warm. Right?

      I like your analogy of 10,000 hours in 100 years. Work it… 🙂

      Dan

  14. I see three additional factors that drive the dysfunctional non-behavior of avoiding having meaningful conversations with business strangers.1. A sort of Gresham’s Law of business communication – new, cheap, easy and less effective drives out budget for proven, expensive, hard and more effective. The new new thing comes with lots of buzzwords that sound scientific, like “lead scoring”, so it sucks up even more money and attention.
    2. Getting business people on the phone has become an astonishing grind. On average it takes 22 dials to talk to someone on a list (not a gatekeeper) with tons of time wasted navigating phone systems and hanging up on voice mail. When we fix this one problem with by delivering the next conversation in a couple of minutes it’s amazing how frustration disappears and the passionate ones flower.
    3. A side effect of 2. is lack of practice. Grizzled veterans grew up in a world where business people answered the phone, so the great ones got lots of practice having real conversations. Passion is important, but becoming a master cold caller takes lots of conversations. Malcolm Gladwell claims 10,000 hours are needed to become an expert. That’s about 100 years for traditional dialing. I watch our reps learning at 100 conversations per week and think some of them might have a shot at mastering the art of cold calling without having to become experts at the obsolete disciplines of dialing, navigating and wheedling gatekeepers.

    1. Nice one Dan! The major problem with the majority of cold callers is that they don’t like what they’re doing, they know very little about the product they’re offering, they are full of negativity and they hate being in a call center. Cold callers tend to be controlled by stressed out managers that drive them to make 100’s of calls a day using the same tired old ‘pitch’.
      Anyone who receives a call with a call center ‘buzz’ in the background tends to lose interest very quickly, a canned pitch tends to finish the conversation.

      Having been a social media advocate for some years, it seems to me that having Followers, Likes and Comment makers doesn’t put deals together. The best business I did during my social media days were on Skype or Face to Face. Social Media is a good way to connect but you’ll be waiting a long time for people to buy based on a call to action or two.

      Calling should be a natural progression and it should be warm, not cold. A natural conversation is often beneficial to both parties.

      Thanks for a great post, best regards Peter

    2. You bring up great points, Chris. Really great points…

      The reality is that it does LOTS and LOTS of time to master the art of “conversation” — whether it’s hot or cold or warm. Right?

      I like your analogy of 10,000 hours in 100 years. Work it… 🙂

      Dan

  15. I see three additional factors that drive the dysfunctional non-behavior of avoiding having meaningful conversations with business strangers.1. A sort of Gresham’s Law of business communication – new, cheap, easy and less effective drives out budget for proven, expensive, hard and more effective. The new new thing comes with lots of buzzwords that sound scientific, like “lead scoring”, so it sucks up even more money and attention.
    2. Getting business people on the phone has become an astonishing grind. On average it takes 22 dials to talk to someone on a list (not a gatekeeper) with tons of time wasted navigating phone systems and hanging up on voice mail. When we fix this one problem with by delivering the next conversation in a couple of minutes it’s amazing how frustration disappears and the passionate ones flower.
    3. A side effect of 2. is lack of practice. Grizzled veterans grew up in a world where business people answered the phone, so the great ones got lots of practice having real conversations. Passion is important, but becoming a master cold caller takes lots of conversations. Malcolm Gladwell claims 10,000 hours are needed to become an expert. That’s about 100 years for traditional dialing. I watch our reps learning at 100 conversations per week and think some of them might have a shot at mastering the art of cold calling without having to become experts at the obsolete disciplines of dialing, navigating and wheedling gatekeepers.

    1. Nice one Dan! The major problem with the majority of cold callers is that they don’t like what they’re doing, they know very little about the product they’re offering, they are full of negativity and they hate being in a call center. Cold callers tend to be controlled by stressed out managers that drive them to make 100’s of calls a day using the same tired old ‘pitch’.
      Anyone who receives a call with a call center ‘buzz’ in the background tends to lose interest very quickly, a canned pitch tends to finish the conversation.

      Having been a social media advocate for some years, it seems to me that having Followers, Likes and Comment makers doesn’t put deals together. The best business I did during my social media days were on Skype or Face to Face. Social Media is a good way to connect but you’ll be waiting a long time for people to buy based on a call to action or two.

      Calling should be a natural progression and it should be warm, not cold. A natural conversation is often beneficial to both parties.

      Thanks for a great post, best regards Peter

    2. You bring up great points, Chris. Really great points…

      The reality is that it does LOTS and LOTS of time to master the art of “conversation” — whether it’s hot or cold or warm. Right?

      I like your analogy of 10,000 hours in 100 years. Work it… 🙂

      Dan

  16. I see three additional factors that drive the dysfunctional non-behavior of avoiding having meaningful conversations with business strangers.1. A sort of Gresham’s Law of business communication – new, cheap, easy and less effective drives out budget for proven, expensive, hard and more effective. The new new thing comes with lots of buzzwords that sound scientific, like “lead scoring”, so it sucks up even more money and attention.
    2. Getting business people on the phone has become an astonishing grind. On average it takes 22 dials to talk to someone on a list (not a gatekeeper) with tons of time wasted navigating phone systems and hanging up on voice mail. When we fix this one problem with by delivering the next conversation in a couple of minutes it’s amazing how frustration disappears and the passionate ones flower.
    3. A side effect of 2. is lack of practice. Grizzled veterans grew up in a world where business people answered the phone, so the great ones got lots of practice having real conversations. Passion is important, but becoming a master cold caller takes lots of conversations. Malcolm Gladwell claims 10,000 hours are needed to become an expert. That’s about 100 years for traditional dialing. I watch our reps learning at 100 conversations per week and think some of them might have a shot at mastering the art of cold calling without having to become experts at the obsolete disciplines of dialing, navigating and wheedling gatekeepers.

    1. Nice one Dan! The major problem with the majority of cold callers is that they don’t like what they’re doing, they know very little about the product they’re offering, they are full of negativity and they hate being in a call center. Cold callers tend to be controlled by stressed out managers that drive them to make 100’s of calls a day using the same tired old ‘pitch’.
      Anyone who receives a call with a call center ‘buzz’ in the background tends to lose interest very quickly, a canned pitch tends to finish the conversation.

      Having been a social media advocate for some years, it seems to me that having Followers, Likes and Comment makers doesn’t put deals together. The best business I did during my social media days were on Skype or Face to Face. Social Media is a good way to connect but you’ll be waiting a long time for people to buy based on a call to action or two.

      Calling should be a natural progression and it should be warm, not cold. A natural conversation is often beneficial to both parties.

      Thanks for a great post, best regards Peter

    2. You bring up great points, Chris. Really great points…

      The reality is that it does LOTS and LOTS of time to master the art of “conversation” — whether it’s hot or cold or warm. Right?

      I like your analogy of 10,000 hours in 100 years. Work it… 🙂

      Dan

  17. I see three additional factors that drive the dysfunctional non-behavior of avoiding having meaningful conversations with business strangers.1. A sort of Gresham’s Law of business communication – new, cheap, easy and less effective drives out budget for proven, expensive, hard and more effective. The new new thing comes with lots of buzzwords that sound scientific, like “lead scoring”, so it sucks up even more money and attention.
    2. Getting business people on the phone has become an astonishing grind. On average it takes 22 dials to talk to someone on a list (not a gatekeeper) with tons of time wasted navigating phone systems and hanging up on voice mail. When we fix this one problem with by delivering the next conversation in a couple of minutes it’s amazing how frustration disappears and the passionate ones flower.
    3. A side effect of 2. is lack of practice. Grizzled veterans grew up in a world where business people answered the phone, so the great ones got lots of practice having real conversations. Passion is important, but becoming a master cold caller takes lots of conversations. Malcolm Gladwell claims 10,000 hours are needed to become an expert. That’s about 100 years for traditional dialing. I watch our reps learning at 100 conversations per week and think some of them might have a shot at mastering the art of cold calling without having to become experts at the obsolete disciplines of dialing, navigating and wheedling gatekeepers.

    1. Nice one Dan! The major problem with the majority of cold callers is that they don’t like what they’re doing, they know very little about the product they’re offering, they are full of negativity and they hate being in a call center. Cold callers tend to be controlled by stressed out managers that drive them to make 100’s of calls a day using the same tired old ‘pitch’.
      Anyone who receives a call with a call center ‘buzz’ in the background tends to lose interest very quickly, a canned pitch tends to finish the conversation.

      Having been a social media advocate for some years, it seems to me that having Followers, Likes and Comment makers doesn’t put deals together. The best business I did during my social media days were on Skype or Face to Face. Social Media is a good way to connect but you’ll be waiting a long time for people to buy based on a call to action or two.

      Calling should be a natural progression and it should be warm, not cold. A natural conversation is often beneficial to both parties.

      Thanks for a great post, best regards Peter

    2. You bring up great points, Chris. Really great points…

      The reality is that it does LOTS and LOTS of time to master the art of “conversation” — whether it’s hot or cold or warm. Right?

      I like your analogy of 10,000 hours in 100 years. Work it… 🙂

      Dan

  18. I see three additional factors that drive the dysfunctional non-behavior of avoiding having meaningful conversations with business strangers.1. A sort of Gresham’s Law of business communication – new, cheap, easy and less effective drives out budget for proven, expensive, hard and more effective. The new new thing comes with lots of buzzwords that sound scientific, like “lead scoring”, so it sucks up even more money and attention.
    2. Getting business people on the phone has become an astonishing grind. On average it takes 22 dials to talk to someone on a list (not a gatekeeper) with tons of time wasted navigating phone systems and hanging up on voice mail. When we fix this one problem with by delivering the next conversation in a couple of minutes it’s amazing how frustration disappears and the passionate ones flower.
    3. A side effect of 2. is lack of practice. Grizzled veterans grew up in a world where business people answered the phone, so the great ones got lots of practice having real conversations. Passion is important, but becoming a master cold caller takes lots of conversations. Malcolm Gladwell claims 10,000 hours are needed to become an expert. That’s about 100 years for traditional dialing. I watch our reps learning at 100 conversations per week and think some of them might have a shot at mastering the art of cold calling without having to become experts at the obsolete disciplines of dialing, navigating and wheedling gatekeepers.

    1. Nice one Dan! The major problem with the majority of cold callers is that they don’t like what they’re doing, they know very little about the product they’re offering, they are full of negativity and they hate being in a call center. Cold callers tend to be controlled by stressed out managers that drive them to make 100’s of calls a day using the same tired old ‘pitch’.
      Anyone who receives a call with a call center ‘buzz’ in the background tends to lose interest very quickly, a canned pitch tends to finish the conversation.

      Having been a social media advocate for some years, it seems to me that having Followers, Likes and Comment makers doesn’t put deals together. The best business I did during my social media days were on Skype or Face to Face. Social Media is a good way to connect but you’ll be waiting a long time for people to buy based on a call to action or two.

      Calling should be a natural progression and it should be warm, not cold. A natural conversation is often beneficial to both parties.

      Thanks for a great post, best regards Peter

    2. You bring up great points, Chris. Really great points…

      The reality is that it does LOTS and LOTS of time to master the art of “conversation” — whether it’s hot or cold or warm. Right?

      I like your analogy of 10,000 hours in 100 years. Work it… 🙂

      Dan

  19. Sorry, but your conclusions are a big big bullshit. If someone hates cald calling, it doesn’t mean they’re bad people or they’re mediocre at everything. It’s a narrow point of view, disregarding personality, work environment, business niche and so, so many other factors.

    “If you’re not passionate enough to spread good news, you have to question what type of person you are.

    You have to question if you’re ever going to be successful doing anything.:

    1. I don’t think anyone is a “bad person” because they hate cold calling. I hate it as a strategy too.

      (That’s why I wrote this column examining the underlying tactic as a viable sales strategy).

      BUT — if you accept a job where cold calling is expected (and you don’t want to do it), that should tell you something about yourself. Everything in life is a choice. The jobs we choose. The opportunities we pursue. The people we mix with. Everything is a choice.

      My question is simply: “If you aren’t excited enough by what you are doing to share it, then why do it at all?”

      You have to introduce yourself (“what you are selling”) to new people at some time, right? Whether it’s a cold call or cold email or cold tweet or cold text, you have to be excited enough to spread the good news because you believe in it — not because some sales manager is breathing down your neck.

      Dan

  20. Sorry, but your conclusions are a big big bullshit. If someone hates cald calling, it doesn’t mean they’re bad people or they’re mediocre at everything. It’s a narrow point of view, disregarding personality, work environment, business niche and so, so many other factors.

    “If you’re not passionate enough to spread good news, you have to question what type of person you are.

    You have to question if you’re ever going to be successful doing anything.:

    1. I don’t think anyone is a “bad person” because they hate cold calling. I hate it as a strategy too.

      (That’s why I wrote this column examining the underlying tactic as a viable sales strategy).

      BUT — if you accept a job where cold calling is expected (and you don’t want to do it), that should tell you something about yourself. Everything in life is a choice. The jobs we choose. The opportunities we pursue. The people we mix with. Everything is a choice.

      My question is simply: “If you aren’t excited enough by what you are doing to share it, then why do it at all?”

      You have to introduce yourself (“what you are selling”) to new people at some time, right? Whether it’s a cold call or cold email or cold tweet or cold text, you have to be excited enough to spread the good news because you believe in it — not because some sales manager is breathing down your neck.

      Dan

  21. Sorry, but your conclusions are a big big bullshit. If someone hates cald calling, it doesn’t mean they’re bad people or they’re mediocre at everything. It’s a narrow point of view, disregarding personality, work environment, business niche and so, so many other factors.

    “If you’re not passionate enough to spread good news, you have to question what type of person you are.

    You have to question if you’re ever going to be successful doing anything.:

    1. I don’t think anyone is a “bad person” because they hate cold calling. I hate it as a strategy too.

      (That’s why I wrote this column examining the underlying tactic as a viable sales strategy).

      BUT — if you accept a job where cold calling is expected (and you don’t want to do it), that should tell you something about yourself. Everything in life is a choice. The jobs we choose. The opportunities we pursue. The people we mix with. Everything is a choice.

      My question is simply: “If you aren’t excited enough by what you are doing to share it, then why do it at all?”

      You have to introduce yourself (“what you are selling”) to new people at some time, right? Whether it’s a cold call or cold email or cold tweet or cold text, you have to be excited enough to spread the good news because you believe in it — not because some sales manager is breathing down your neck.

      Dan

  22. Sorry, but your conclusions are a big big bullshit. If someone hates cald calling, it doesn’t mean they’re bad people or they’re mediocre at everything. It’s a narrow point of view, disregarding personality, work environment, business niche and so, so many other factors.

    “If you’re not passionate enough to spread good news, you have to question what type of person you are.

    You have to question if you’re ever going to be successful doing anything.:

    1. I don’t think anyone is a “bad person” because they hate cold calling. I hate it as a strategy too.

      (That’s why I wrote this column examining the underlying tactic as a viable sales strategy).

      BUT — if you accept a job where cold calling is expected (and you don’t want to do it), that should tell you something about yourself. Everything in life is a choice. The jobs we choose. The opportunities we pursue. The people we mix with. Everything is a choice.

      My question is simply: “If you aren’t excited enough by what you are doing to share it, then why do it at all?”

      You have to introduce yourself (“what you are selling”) to new people at some time, right? Whether it’s a cold call or cold email or cold tweet or cold text, you have to be excited enough to spread the good news because you believe in it — not because some sales manager is breathing down your neck.

      Dan

  23. Sorry, but your conclusions are a big big bullshit. If someone hates cald calling, it doesn’t mean they’re bad people or they’re mediocre at everything. It’s a narrow point of view, disregarding personality, work environment, business niche and so, so many other factors.

    “If you’re not passionate enough to spread good news, you have to question what type of person you are.

    You have to question if you’re ever going to be successful doing anything.:

    1. I don’t think anyone is a “bad person” because they hate cold calling. I hate it as a strategy too.

      (That’s why I wrote this column examining the underlying tactic as a viable sales strategy).

      BUT — if you accept a job where cold calling is expected (and you don’t want to do it), that should tell you something about yourself. Everything in life is a choice. The jobs we choose. The opportunities we pursue. The people we mix with. Everything is a choice.

      My question is simply: “If you aren’t excited enough by what you are doing to share it, then why do it at all?”

      You have to introduce yourself (“what you are selling”) to new people at some time, right? Whether it’s a cold call or cold email or cold tweet or cold text, you have to be excited enough to spread the good news because you believe in it — not because some sales manager is breathing down your neck.

      Dan

  24. Sorry, but your conclusions are a big big bullshit. If someone hates cald calling, it doesn’t mean they’re bad people or they’re mediocre at everything. It’s a narrow point of view, disregarding personality, work environment, business niche and so, so many other factors.

    “If you’re not passionate enough to spread good news, you have to question what type of person you are.

    You have to question if you’re ever going to be successful doing anything.:

    1. I don’t think anyone is a “bad person” because they hate cold calling. I hate it as a strategy too.

      (That’s why I wrote this column examining the underlying tactic as a viable sales strategy).

      BUT — if you accept a job where cold calling is expected (and you don’t want to do it), that should tell you something about yourself. Everything in life is a choice. The jobs we choose. The opportunities we pursue. The people we mix with. Everything is a choice.

      My question is simply: “If you aren’t excited enough by what you are doing to share it, then why do it at all?”

      You have to introduce yourself (“what you are selling”) to new people at some time, right? Whether it’s a cold call or cold email or cold tweet or cold text, you have to be excited enough to spread the good news because you believe in it — not because some sales manager is breathing down your neck.

      Dan

  25. If you leave message when cold call, what kind of message to leave in order to get call back and not being complain?

    1. Jane:

      You bring up a good question. The key overall is to leave a message that is “timely” and “relevant”. Use that criteria for you own particular message.

      By the way, if you do get complaints then apologize and ask for ways that you can do a better job leaving VM.

      The best way to learn how to do things better is from customers who are unhappy with you.

      Dan

  26. If you leave message when cold call, what kind of message to leave in order to get call back and not being complain?

    1. Jane:

      You bring up a good question. The key overall is to leave a message that is “timely” and “relevant”. Use that criteria for you own particular message.

      By the way, if you do get complaints then apologize and ask for ways that you can do a better job leaving VM.

      The best way to learn how to do things better is from customers who are unhappy with you.

      Dan

  27. If you leave message when cold call, what kind of message to leave in order to get call back and not being complain?

    1. Jane:

      You bring up a good question. The key overall is to leave a message that is “timely” and “relevant”. Use that criteria for you own particular message.

      By the way, if you do get complaints then apologize and ask for ways that you can do a better job leaving VM.

      The best way to learn how to do things better is from customers who are unhappy with you.

      Dan

  28. If you leave message when cold call, what kind of message to leave in order to get call back and not being complain?

    1. Jane:

      You bring up a good question. The key overall is to leave a message that is “timely” and “relevant”. Use that criteria for you own particular message.

      By the way, if you do get complaints then apologize and ask for ways that you can do a better job leaving VM.

      The best way to learn how to do things better is from customers who are unhappy with you.

      Dan

  29. If you leave message when cold call, what kind of message to leave in order to get call back and not being complain?

    1. Jane:

      You bring up a good question. The key overall is to leave a message that is “timely” and “relevant”. Use that criteria for you own particular message.

      By the way, if you do get complaints then apologize and ask for ways that you can do a better job leaving VM.

      The best way to learn how to do things better is from customers who are unhappy with you.

      Dan

  30. If you leave message when cold call, what kind of message to leave in order to get call back and not being complain?

    1. Jane:

      You bring up a good question. The key overall is to leave a message that is “timely” and “relevant”. Use that criteria for you own particular message.

      By the way, if you do get complaints then apologize and ask for ways that you can do a better job leaving VM.

      The best way to learn how to do things better is from customers who are unhappy with you.

      Dan

  31. If you can’t cold call then you need to work for someone else.It doesn’t make you good or bad it just is what it is…..
    I’m so tired of these no cold calling gurus all over the internet. How else can you start a business with no money? They say you should get referrals or work your network. What network, if you have a new business venture are your friends going to be buying your services? Let’s say your selling commercial machinery. Time to call my golf buddy to see if he needs a 1000 tons of steal processed.
    The doing what you love is also a myth. Think of anything that you love. Lets say you like landscaping. Great. But once you try to grow any larger than you cutting the neighbors grass then you are going to be doing the exact same thing your local CPA is doing. Trying to get clients. What if your a graphic artist. It’s the exact same thing once you try to get any bigger your entire job is going to be to get clients.
    Getting clients and managing staff is the number one job of any non employee.
    Unless you want to work for someone else. Then you can be a graphic artist or landscaper or whatever you want.
    But if your like me and love to be your own boss. Then it’s time to pick up the phone.

  32. If you can’t cold call then you need to work for someone else.It doesn’t make you good or bad it just is what it is…..
    I’m so tired of these no cold calling gurus all over the internet. How else can you start a business with no money? They say you should get referrals or work your network. What network, if you have a new business venture are your friends going to be buying your services? Let’s say your selling commercial machinery. Time to call my golf buddy to see if he needs a 1000 tons of steal processed.
    The doing what you love is also a myth. Think of anything that you love. Lets say you like landscaping. Great. But once you try to grow any larger than you cutting the neighbors grass then you are going to be doing the exact same thing your local CPA is doing. Trying to get clients. What if your a graphic artist. It’s the exact same thing once you try to get any bigger your entire job is going to be to get clients.
    Getting clients and managing staff is the number one job of any non employee.
    Unless you want to work for someone else. Then you can be a graphic artist or landscaper or whatever you want.
    But if your like me and love to be your own boss. Then it’s time to pick up the phone.

  33. If you can’t cold call then you need to work for someone else.It doesn’t make you good or bad it just is what it is…..
    I’m so tired of these no cold calling gurus all over the internet. How else can you start a business with no money? They say you should get referrals or work your network. What network, if you have a new business venture are your friends going to be buying your services? Let’s say your selling commercial machinery. Time to call my golf buddy to see if he needs a 1000 tons of steal processed.
    The doing what you love is also a myth. Think of anything that you love. Lets say you like landscaping. Great. But once you try to grow any larger than you cutting the neighbors grass then you are going to be doing the exact same thing your local CPA is doing. Trying to get clients. What if your a graphic artist. It’s the exact same thing once you try to get any bigger your entire job is going to be to get clients.
    Getting clients and managing staff is the number one job of any non employee.
    Unless you want to work for someone else. Then you can be a graphic artist or landscaper or whatever you want.
    But if your like me and love to be your own boss. Then it’s time to pick up the phone.

  34. If you can’t cold call then you need to work for someone else.It doesn’t make you good or bad it just is what it is…..
    I’m so tired of these no cold calling gurus all over the internet. How else can you start a business with no money? They say you should get referrals or work your network. What network, if you have a new business venture are your friends going to be buying your services? Let’s say your selling commercial machinery. Time to call my golf buddy to see if he needs a 1000 tons of steal processed.
    The doing what you love is also a myth. Think of anything that you love. Lets say you like landscaping. Great. But once you try to grow any larger than you cutting the neighbors grass then you are going to be doing the exact same thing your local CPA is doing. Trying to get clients. What if your a graphic artist. It’s the exact same thing once you try to get any bigger your entire job is going to be to get clients.
    Getting clients and managing staff is the number one job of any non employee.
    Unless you want to work for someone else. Then you can be a graphic artist or landscaper or whatever you want.
    But if your like me and love to be your own boss. Then it’s time to pick up the phone.

  35. If you can’t cold call then you need to work for someone else.It doesn’t make you good or bad it just is what it is…..
    I’m so tired of these no cold calling gurus all over the internet. How else can you start a business with no money? They say you should get referrals or work your network. What network, if you have a new business venture are your friends going to be buying your services? Let’s say your selling commercial machinery. Time to call my golf buddy to see if he needs a 1000 tons of steal processed.
    The doing what you love is also a myth. Think of anything that you love. Lets say you like landscaping. Great. But once you try to grow any larger than you cutting the neighbors grass then you are going to be doing the exact same thing your local CPA is doing. Trying to get clients. What if your a graphic artist. It’s the exact same thing once you try to get any bigger your entire job is going to be to get clients.
    Getting clients and managing staff is the number one job of any non employee.
    Unless you want to work for someone else. Then you can be a graphic artist or landscaper or whatever you want.
    But if your like me and love to be your own boss. Then it’s time to pick up the phone.

  36. If you can’t cold call then you need to work for someone else.It doesn’t make you good or bad it just is what it is…..
    I’m so tired of these no cold calling gurus all over the internet. How else can you start a business with no money? They say you should get referrals or work your network. What network, if you have a new business venture are your friends going to be buying your services? Let’s say your selling commercial machinery. Time to call my golf buddy to see if he needs a 1000 tons of steal processed.
    The doing what you love is also a myth. Think of anything that you love. Lets say you like landscaping. Great. But once you try to grow any larger than you cutting the neighbors grass then you are going to be doing the exact same thing your local CPA is doing. Trying to get clients. What if your a graphic artist. It’s the exact same thing once you try to get any bigger your entire job is going to be to get clients.
    Getting clients and managing staff is the number one job of any non employee.
    Unless you want to work for someone else. Then you can be a graphic artist or landscaper or whatever you want.
    But if your like me and love to be your own boss. Then it’s time to pick up the phone.

  37. This guy is a lying wanker , No asshole cold calling sucks because you jerks sell products which don’t sell fool either that or unless your completely dumb pr green Who is going to listen to some voice over wires especially if you have been in business for over 10 or 20 years, You would have to be an idiot just to listen to some “gift of the gab ” paid liar and iof you p[art with your money and the company rips you off TOUGH ask for back up of the persons word, especially if they are reading to you all cold calling firms make sure the telesales stick to the script so your being read at don’t know what happens in the USA but in the UK YOUR BEING READ AT.
    if trey can’t even send a fax or have an email address or a website don’t bother with that firm and still be suspicious of that firm ,if they are cold calling that product there is something wrong with the product of the damn firm, not like they can see the damn product and if you have to stick to the script, like being read too? No Not only that about 90% of cold calling business struggle as well and rip both their staff and their clients off, thats why they are going ointo the ordinary consumer because they have failed in the business world expect for the green or the ones who think they are getting something special with the stupid 80’s “special phone call”or the big boys because they will do what the big boys ask because those firms can crush them in the court or use other means to get them but you the ordinary small business they will rip you off and don’t ever listen to that crap that it is you until you have been in an Inbound call centre and actually had people call in to you and over several month and you ain’t sold anything or very little then you are crap but never listen to a cold calling zealot jackass tell you that you are crap at selling it is usually them and their damn crappy product and the fact they wish to doge paying for advertising and they haven’t even worked out the marketing for their product THAT IS THE TRUE REASON COLD CALLING IS A FAILURE BECAUSE THE COMPANY HAS ALREADY FAILED TO IDENTIFY THEIR POTENTIAL CUSTOMERS AND ARE JUST BLOWING OFF IN THE WIND BUT THEY WANT TO BLAME YOU INSTEAD OF THEMSELVES FOR THEIR SAD AND PATHETIC FAILURE.,

    There is a book out that explains why cold calling fails 80 % of the time and having done it myself I would say 90% of the time and idiots are just annoying (And I have pitched big companies Southern Distribution a big Record Manufacturer and Distributor n the 90’s at the time and River Island shops as well and that was for reduction of business rates on the business premises) Hell I even sold when other’s couldn’t make appointments so what if I used a fax to back up what I said and anyone knowing the European Grants debacle knows that is impressive seeing as that turned out to be a big CON just this side of legal like the Business Rates on the Business Premises) do you really want to tie your business time 80% of the time talking to idiots trying to sell you crap you don’t want or gifts which sound too good to be true all day? Of course not but these cold calling jerks don’t get that and yes I have got paessed gate keepers and been succful but also failed as well as many of you will but never listen to these liars because they will make out that they are successful at tleast 80% of the time selling whatever product and thatys a load of bull your being had and mislead.

    Come on when other telesales ring you do you want top speak to them half the time ? NO so what do you think of anyone else ? Don’t listen to this liar he is nothing but an industry shrill backing up a crappy business practice and wants to pay you a quarter of what it would cost to advertise even though he would make more I know I have worked both sides of the industry.

    SO BLAME COLD CALLING AND YOUR MARKETING FOR YOUR BUSINESS PROBLEMS AND DON’T LISTEN TO THIS LIAR AND BLAME THE PRODUCT AS WELL AND IF YOUR IN COLD CALLING GET OUT GET INTO INBOUND TELESALES MORE CUSTOMERS INTERESTED IN WHAT YOU ARE SELLING AND YOU GET MORE SUCCESS STOP FALLING FOR THE STUPID “WE DON’T TAKE NO PRISONERS ” LIES OF THESE COLD CALLING IDIOTS “Not passionate enough to spead good news ” PAH HAHAHAHAHAH Its about whether what you sell is hat the customer wants njot about “spreading good news” what a load of croc what a load of lies

    1. I think you missed the entire point of the article. That’s OK. Doesn’t seem like you want to have a sensible discussion in the first place.
      Most companies who ask their people to make cold calls are good, solid companies selling good, solid products. They aren’t losers trying to steal money from hopeless consumers (as you make the case).

      My point is that not making those cold calls doesn’t magically make you more money. You have to get the word out some way — a call or email or tweet or postcard. The relationship is always “cold” until it isn’t.

      Dan

      1. That really is a load of bull isn’t it? I mean that really is a load of crap why do you think Insurance Companies don’t do door to door sales anymore? or cold calling telelsaes? Though I can’t speak for the US in the UK they got a bad name, Cold calling firms are either crooked or dumb most of the time both I mean I actually worked for an idiot who was selling Golf tickets in the winter and who wants to play golf in the summer with the UK’s dodgy summer weather unless they are really dedicated to golf . There is a lot of new legislation from the corrupt Tories to curb the crooked cold calling telesales companies because it is even worse now than when I was working it. And look at you blaming the worker for the lazy cold calling telelsales companies failure to actually do any marketing research.
        I have worked even for stupid internet ISP companies who didn’t even provide their staff with PC’s Viacom which has such a dirty name in the UK with its Gazuping techniques do that they are so damn dumb they say they are the 5th biggest company I doubt it ,ore like the 125th biggest Internet company and they work along similar lines of the Business Grant Companies and The Business Rates for Business premises companies, a stupid script you have to stick to the only difference they get their “leads” (Ha what bull they weren’t leads just another cold call) of Equifax and the others pages of the telephone directory a typical cold calling sales office looks like a 1940’s office without the type writers only one cold calling telesales office I ever saw that was modern with Modern PC’s was a company called Red Sox

        So don’t tell me most aren’t losers trying to rip off their staff and their customers mate I worked even when I was trying to get away from it in London and where I now live again in Milton Keynes mate your completely wrong I know after all take the Business Grants scam well they could have got a consumer credit license to deal in loans put in the national newspaper its a risk but it works (which was a mistake I made not putting it in when I was younger) And let the inquiries and the money roll in especially in commission if anyone has bad credit they could easily set them up with a grant though it does mean having to use accountants to “!write the grant” but if you don’t charge too high a fee that could easily be done.

        Instead these bunch of crooks and there was loads of these companies about would cold cal it and if the field sales where successful in getting the clients money they would send out a booklet with all the grants of the European Union and UK grants in it, and they would charge £200.00 per client for something that if they went to the DTI they would get for £200 With the Business reduction rates they actually got peoples business rates pushed up and if they had PC’s we could have checked told the clients who wouldn’t get business rebates on their premises not to bother and wouldn’t have to pay £200.00 for the privilege of having their rates pushed up. I have just given you 4 examples of crooked telesales industries here mate so don’t tell me cold calling telesales isn’t a racket I know I worked it even when a told a stupid employment agency NOT to give me any cold calling telesales rubbish I still ended up doing a stupid agency job working for a cheap and crappy cold calling telesales crook company Cold calling telesales companies 80% are crooked is especially here in the UK

          1. Why should I be happy with the crap your saying about cold calling outbound telelsales? I worked and I know everything your saying is a load of crap Don’t what its like in the US probably it might be different but in the UK what your saying is bullshit I worked both Inbound and Outbound I am not saying that Inbound is a bed of roses , not by a long shot but it is 1000 times better than cold calling Even the honest telelsales which is usually Double Glazing has a bad name because they are totally unrealistic Are people really going to be interested in buying double glazing in 6 months? Especially when councils are upgrading their stock that way and housing associations om the UK are doing this as well ? And a lot of home owners if they are that rich because house prices are ridiculously expensive in the South Of England where London is and London being the most expensive the people unless the company was rubbish , have probably a double glazing company they can use for upgrades also I even did cold calling telesales for a photography studio me and a whole team we on the phone everyday well every evening and none of us got a sale and was 17 -18 at the time .
            Sorry but even though I have had a few highs including saving my job and actually making I think 3 appointments in a day And another time I was working for an advertisement agency on commission only basis I got the sale and they took my commission AS A RETAINER!!!???????!!!! a retainer?o I didn’t get paid yet I was the only one that sold in that firm and this was over several weeks I think 2 or 3 weeks Most if not all of my experiences with telesales are extremely bad and I have sold to big guys as well. Blaming the staff for the failure of the employer is a very cheap and nasty tactic and what you were saying was fairy stories I now refuse to have anything to do with cold calling whatsoever and I advise anyone with brains and intelligencer is to

            1) Avoid cold calling telesales like the plague even if your poor and desperate , unless your an ex con then I am afraid you don’t have much choice

            2) It is not your fault if your not selling or making appointments over the phone especially now, loads of the public and companies are sick to the back teeth of stupid cold calling companies that don’t do their marketing research or especially don’t advertise in the right markets and instead cheaply employ telesales to take a the abuse and then abuse them more because they are not making their sales targets a#t the end of the week So sorry mate but cold calling telesales is crap and a con

  38. This guy is a lying wanker , No asshole cold calling sucks because you jerks sell products which don’t sell fool either that or unless your completely dumb pr green Who is going to listen to some voice over wires especially if you have been in business for over 10 or 20 years, You would have to be an idiot just to listen to some “gift of the gab ” paid liar and iof you p[art with your money and the company rips you off TOUGH ask for back up of the persons word, especially if they are reading to you all cold calling firms make sure the telesales stick to the script so your being read at don’t know what happens in the USA but in the UK YOUR BEING READ AT.
    if trey can’t even send a fax or have an email address or a website don’t bother with that firm and still be suspicious of that firm ,if they are cold calling that product there is something wrong with the product of the damn firm, not like they can see the damn product and if you have to stick to the script, like being read too? No Not only that about 90% of cold calling business struggle as well and rip both their staff and their clients off, thats why they are going ointo the ordinary consumer because they have failed in the business world expect for the green or the ones who think they are getting something special with the stupid 80’s “special phone call”or the big boys because they will do what the big boys ask because those firms can crush them in the court or use other means to get them but you the ordinary small business they will rip you off and don’t ever listen to that crap that it is you until you have been in an Inbound call centre and actually had people call in to you and over several month and you ain’t sold anything or very little then you are crap but never listen to a cold calling zealot jackass tell you that you are crap at selling it is usually them and their damn crappy product and the fact they wish to doge paying for advertising and they haven’t even worked out the marketing for their product THAT IS THE TRUE REASON COLD CALLING IS A FAILURE BECAUSE THE COMPANY HAS ALREADY FAILED TO IDENTIFY THEIR POTENTIAL CUSTOMERS AND ARE JUST BLOWING OFF IN THE WIND BUT THEY WANT TO BLAME YOU INSTEAD OF THEMSELVES FOR THEIR SAD AND PATHETIC FAILURE.,

    There is a book out that explains why cold calling fails 80 % of the time and having done it myself I would say 90% of the time and idiots are just annoying (And I have pitched big companies Southern Distribution a big Record Manufacturer and Distributor n the 90’s at the time and River Island shops as well and that was for reduction of business rates on the business premises) Hell I even sold when other’s couldn’t make appointments so what if I used a fax to back up what I said and anyone knowing the European Grants debacle knows that is impressive seeing as that turned out to be a big CON just this side of legal like the Business Rates on the Business Premises) do you really want to tie your business time 80% of the time talking to idiots trying to sell you crap you don’t want or gifts which sound too good to be true all day? Of course not but these cold calling jerks don’t get that and yes I have got paessed gate keepers and been succful but also failed as well as many of you will but never listen to these liars because they will make out that they are successful at tleast 80% of the time selling whatever product and thatys a load of bull your being had and mislead.

    Come on when other telesales ring you do you want top speak to them half the time ? NO so what do you think of anyone else ? Don’t listen to this liar he is nothing but an industry shrill backing up a crappy business practice and wants to pay you a quarter of what it would cost to advertise even though he would make more I know I have worked both sides of the industry.

    SO BLAME COLD CALLING AND YOUR MARKETING FOR YOUR BUSINESS PROBLEMS AND DON’T LISTEN TO THIS LIAR AND BLAME THE PRODUCT AS WELL AND IF YOUR IN COLD CALLING GET OUT GET INTO INBOUND TELESALES MORE CUSTOMERS INTERESTED IN WHAT YOU ARE SELLING AND YOU GET MORE SUCCESS STOP FALLING FOR THE STUPID “WE DON’T TAKE NO PRISONERS ” LIES OF THESE COLD CALLING IDIOTS “Not passionate enough to spead good news ” PAH HAHAHAHAHAH Its about whether what you sell is hat the customer wants njot about “spreading good news” what a load of croc what a load of lies

    1. I think you missed the entire point of the article. That’s OK. Doesn’t seem like you want to have a sensible discussion in the first place.
      Most companies who ask their people to make cold calls are good, solid companies selling good, solid products. They aren’t losers trying to steal money from hopeless consumers (as you make the case).

      My point is that not making those cold calls doesn’t magically make you more money. You have to get the word out some way — a call or email or tweet or postcard. The relationship is always “cold” until it isn’t.

      Dan

      1. That really is a load of bull isn’t it? I mean that really is a load of crap why do you think Insurance Companies don’t do door to door sales anymore? or cold calling telelsaes? Though I can’t speak for the US in the UK they got a bad name, Cold calling firms are either crooked or dumb most of the time both I mean I actually worked for an idiot who was selling Golf tickets in the winter and who wants to play golf in the summer with the UK’s dodgy summer weather unless they are really dedicated to golf . There is a lot of new legislation from the corrupt Tories to curb the crooked cold calling telesales companies because it is even worse now than when I was working it. And look at you blaming the worker for the lazy cold calling telelsales companies failure to actually do any marketing research.
        I have worked even for stupid internet ISP companies who didn’t even provide their staff with PC’s Viacom which has such a dirty name in the UK with its Gazuping techniques do that they are so damn dumb they say they are the 5th biggest company I doubt it ,ore like the 125th biggest Internet company and they work along similar lines of the Business Grant Companies and The Business Rates for Business premises companies, a stupid script you have to stick to the only difference they get their “leads” (Ha what bull they weren’t leads just another cold call) of Equifax and the others pages of the telephone directory a typical cold calling sales office looks like a 1940’s office without the type writers only one cold calling telesales office I ever saw that was modern with Modern PC’s was a company called Red Sox

        So don’t tell me most aren’t losers trying to rip off their staff and their customers mate I worked even when I was trying to get away from it in London and where I now live again in Milton Keynes mate your completely wrong I know after all take the Business Grants scam well they could have got a consumer credit license to deal in loans put in the national newspaper its a risk but it works (which was a mistake I made not putting it in when I was younger) And let the inquiries and the money roll in especially in commission if anyone has bad credit they could easily set them up with a grant though it does mean having to use accountants to “!write the grant” but if you don’t charge too high a fee that could easily be done.

        Instead these bunch of crooks and there was loads of these companies about would cold cal it and if the field sales where successful in getting the clients money they would send out a booklet with all the grants of the European Union and UK grants in it, and they would charge £200.00 per client for something that if they went to the DTI they would get for £200 With the Business reduction rates they actually got peoples business rates pushed up and if they had PC’s we could have checked told the clients who wouldn’t get business rebates on their premises not to bother and wouldn’t have to pay £200.00 for the privilege of having their rates pushed up. I have just given you 4 examples of crooked telesales industries here mate so don’t tell me cold calling telesales isn’t a racket I know I worked it even when a told a stupid employment agency NOT to give me any cold calling telesales rubbish I still ended up doing a stupid agency job working for a cheap and crappy cold calling telesales crook company Cold calling telesales companies 80% are crooked is especially here in the UK

          1. Why should I be happy with the crap your saying about cold calling outbound telelsales? I worked and I know everything your saying is a load of crap Don’t what its like in the US probably it might be different but in the UK what your saying is bullshit I worked both Inbound and Outbound I am not saying that Inbound is a bed of roses , not by a long shot but it is 1000 times better than cold calling Even the honest telelsales which is usually Double Glazing has a bad name because they are totally unrealistic Are people really going to be interested in buying double glazing in 6 months? Especially when councils are upgrading their stock that way and housing associations om the UK are doing this as well ? And a lot of home owners if they are that rich because house prices are ridiculously expensive in the South Of England where London is and London being the most expensive the people unless the company was rubbish , have probably a double glazing company they can use for upgrades also I even did cold calling telesales for a photography studio me and a whole team we on the phone everyday well every evening and none of us got a sale and was 17 -18 at the time .
            Sorry but even though I have had a few highs including saving my job and actually making I think 3 appointments in a day And another time I was working for an advertisement agency on commission only basis I got the sale and they took my commission AS A RETAINER!!!???????!!!! a retainer?o I didn’t get paid yet I was the only one that sold in that firm and this was over several weeks I think 2 or 3 weeks Most if not all of my experiences with telesales are extremely bad and I have sold to big guys as well. Blaming the staff for the failure of the employer is a very cheap and nasty tactic and what you were saying was fairy stories I now refuse to have anything to do with cold calling whatsoever and I advise anyone with brains and intelligencer is to

            1) Avoid cold calling telesales like the plague even if your poor and desperate , unless your an ex con then I am afraid you don’t have much choice

            2) It is not your fault if your not selling or making appointments over the phone especially now, loads of the public and companies are sick to the back teeth of stupid cold calling companies that don’t do their marketing research or especially don’t advertise in the right markets and instead cheaply employ telesales to take a the abuse and then abuse them more because they are not making their sales targets a#t the end of the week So sorry mate but cold calling telesales is crap and a con

  39. This guy is a lying wanker , No asshole cold calling sucks because you jerks sell products which don’t sell fool either that or unless your completely dumb pr green Who is going to listen to some voice over wires especially if you have been in business for over 10 or 20 years, You would have to be an idiot just to listen to some “gift of the gab ” paid liar and iof you p[art with your money and the company rips you off TOUGH ask for back up of the persons word, especially if they are reading to you all cold calling firms make sure the telesales stick to the script so your being read at don’t know what happens in the USA but in the UK YOUR BEING READ AT.
    if trey can’t even send a fax or have an email address or a website don’t bother with that firm and still be suspicious of that firm ,if they are cold calling that product there is something wrong with the product of the damn firm, not like they can see the damn product and if you have to stick to the script, like being read too? No Not only that about 90% of cold calling business struggle as well and rip both their staff and their clients off, thats why they are going ointo the ordinary consumer because they have failed in the business world expect for the green or the ones who think they are getting something special with the stupid 80’s “special phone call”or the big boys because they will do what the big boys ask because those firms can crush them in the court or use other means to get them but you the ordinary small business they will rip you off and don’t ever listen to that crap that it is you until you have been in an Inbound call centre and actually had people call in to you and over several month and you ain’t sold anything or very little then you are crap but never listen to a cold calling zealot jackass tell you that you are crap at selling it is usually them and their damn crappy product and the fact they wish to doge paying for advertising and they haven’t even worked out the marketing for their product THAT IS THE TRUE REASON COLD CALLING IS A FAILURE BECAUSE THE COMPANY HAS ALREADY FAILED TO IDENTIFY THEIR POTENTIAL CUSTOMERS AND ARE JUST BLOWING OFF IN THE WIND BUT THEY WANT TO BLAME YOU INSTEAD OF THEMSELVES FOR THEIR SAD AND PATHETIC FAILURE.,

    There is a book out that explains why cold calling fails 80 % of the time and having done it myself I would say 90% of the time and idiots are just annoying (And I have pitched big companies Southern Distribution a big Record Manufacturer and Distributor n the 90’s at the time and River Island shops as well and that was for reduction of business rates on the business premises) Hell I even sold when other’s couldn’t make appointments so what if I used a fax to back up what I said and anyone knowing the European Grants debacle knows that is impressive seeing as that turned out to be a big CON just this side of legal like the Business Rates on the Business Premises) do you really want to tie your business time 80% of the time talking to idiots trying to sell you crap you don’t want or gifts which sound too good to be true all day? Of course not but these cold calling jerks don’t get that and yes I have got paessed gate keepers and been succful but also failed as well as many of you will but never listen to these liars because they will make out that they are successful at tleast 80% of the time selling whatever product and thatys a load of bull your being had and mislead.

    Come on when other telesales ring you do you want top speak to them half the time ? NO so what do you think of anyone else ? Don’t listen to this liar he is nothing but an industry shrill backing up a crappy business practice and wants to pay you a quarter of what it would cost to advertise even though he would make more I know I have worked both sides of the industry.

    SO BLAME COLD CALLING AND YOUR MARKETING FOR YOUR BUSINESS PROBLEMS AND DON’T LISTEN TO THIS LIAR AND BLAME THE PRODUCT AS WELL AND IF YOUR IN COLD CALLING GET OUT GET INTO INBOUND TELESALES MORE CUSTOMERS INTERESTED IN WHAT YOU ARE SELLING AND YOU GET MORE SUCCESS STOP FALLING FOR THE STUPID “WE DON’T TAKE NO PRISONERS ” LIES OF THESE COLD CALLING IDIOTS “Not passionate enough to spead good news ” PAH HAHAHAHAHAH Its about whether what you sell is hat the customer wants njot about “spreading good news” what a load of croc what a load of lies

    1. I think you missed the entire point of the article. That’s OK. Doesn’t seem like you want to have a sensible discussion in the first place.
      Most companies who ask their people to make cold calls are good, solid companies selling good, solid products. They aren’t losers trying to steal money from hopeless consumers (as you make the case).

      My point is that not making those cold calls doesn’t magically make you more money. You have to get the word out some way — a call or email or tweet or postcard. The relationship is always “cold” until it isn’t.

      Dan

      1. That really is a load of bull isn’t it? I mean that really is a load of crap why do you think Insurance Companies don’t do door to door sales anymore? or cold calling telelsaes? Though I can’t speak for the US in the UK they got a bad name, Cold calling firms are either crooked or dumb most of the time both I mean I actually worked for an idiot who was selling Golf tickets in the winter and who wants to play golf in the summer with the UK’s dodgy summer weather unless they are really dedicated to golf . There is a lot of new legislation from the corrupt Tories to curb the crooked cold calling telesales companies because it is even worse now than when I was working it. And look at you blaming the worker for the lazy cold calling telelsales companies failure to actually do any marketing research.
        I have worked even for stupid internet ISP companies who didn’t even provide their staff with PC’s Viacom which has such a dirty name in the UK with its Gazuping techniques do that they are so damn dumb they say they are the 5th biggest company I doubt it ,ore like the 125th biggest Internet company and they work along similar lines of the Business Grant Companies and The Business Rates for Business premises companies, a stupid script you have to stick to the only difference they get their “leads” (Ha what bull they weren’t leads just another cold call) of Equifax and the others pages of the telephone directory a typical cold calling sales office looks like a 1940’s office without the type writers only one cold calling telesales office I ever saw that was modern with Modern PC’s was a company called Red Sox

        So don’t tell me most aren’t losers trying to rip off their staff and their customers mate I worked even when I was trying to get away from it in London and where I now live again in Milton Keynes mate your completely wrong I know after all take the Business Grants scam well they could have got a consumer credit license to deal in loans put in the national newspaper its a risk but it works (which was a mistake I made not putting it in when I was younger) And let the inquiries and the money roll in especially in commission if anyone has bad credit they could easily set them up with a grant though it does mean having to use accountants to “!write the grant” but if you don’t charge too high a fee that could easily be done.

        Instead these bunch of crooks and there was loads of these companies about would cold cal it and if the field sales where successful in getting the clients money they would send out a booklet with all the grants of the European Union and UK grants in it, and they would charge £200.00 per client for something that if they went to the DTI they would get for £200 With the Business reduction rates they actually got peoples business rates pushed up and if they had PC’s we could have checked told the clients who wouldn’t get business rebates on their premises not to bother and wouldn’t have to pay £200.00 for the privilege of having their rates pushed up. I have just given you 4 examples of crooked telesales industries here mate so don’t tell me cold calling telesales isn’t a racket I know I worked it even when a told a stupid employment agency NOT to give me any cold calling telesales rubbish I still ended up doing a stupid agency job working for a cheap and crappy cold calling telesales crook company Cold calling telesales companies 80% are crooked is especially here in the UK

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