The truth is that it is pretty easy to be selfish when it comes to marketing and sales.
After all, you have a quota to meet, a cap to hit, and eyeballs to reach.
So it seems only natural that you take your story and share it with anyone who will listen.
After all, you have something good to say.
But while you’re prepared to pitch those around you, they might not be as ready to listen to you as you think they should be.
From time to time we are reminded of the random acts of evil that impact the world around us.
People die unexpectedly from horrific mass shootings. Children get hurt by adults with devious appetites. Friends, family, neighbors — they are all a phone call away from the worst day of their life.
And that might be the day that you decide to deliver your pitch.
You’re excited. You have your presentation and the right suit to match it.
You’re ready to go and confused that the audience seems distracted. You can’t seem to figure out why they don’t care about what you have to offer.
And so you talk louder. And pitch harder. You swing your arms more. Send more emails. Make more calls.
You’re annoyed. Then angry. Why don’t people care?
The truth is that people can’t care about you right then.
They’re too busy grieving. Too busy hurting. Too busy trying to answer questions of their own.
It’s not just death that distracts your audience. It’s all of life.
Bad mojo from the office. A shouting match at the dinner table the night before. Children who make bad choices. Community or church decisions that have an emotional impact.
It can’t be about you.
There are other circumstances that matter more.
Don’t let your enthusiasm for your story turn into selfish behavior.
Understand the pain and fear that impacts those around you. Be aware of what’s going on in the lives of those you wish to pitch.
Life isn’t all about logic and your story and the value of what you bring.
Sometimes the best pitch is just silence and an outstretched hand. Sometimes the best pitch is just listening.
Don’t let selfishness ruin your ability to be heard.