Make no mistake.
Winning new clients, competing for new projects, and overall growing your business is tough work.
Because of all the effort required from you and your team, you probably find yourself wondering how to make the process more effective.
How you can be more efficient.
How can you attract more of your ideal customers without spending a lot more money or a lot more time?
The truth is that building good business relationships takes time and money — lots of both.
There’s no easy alternative for that.
But there is a strategy that consistently delivers great results.
Giving people more value than they pay for.
If they’re not already a prospect and paying you for anything that means you give them the value that they should be paying you for.
Inside information. Thought leadership. The explanation of “how” and “why” not just “what”.
You give them discerning insight. Access to your team.
Fair, honest, and competitive pricing for your services.
You give them more than they are giving you.
If they are already a paying customer then you should think about the ways that you can provide even more delight. What can you do that demonstrates your willingness to go the extra mile?
Check in on them to make sure they’re happy. Do your work faster than anticipated. Deliver higher quality than they expect.
No matter what you do, just make sure that you’re giving.
Not loaning or trading or investing. Giving.
You’re not trying to manipulate. Just donate.
And because real giving is so rare (and special), when your client or prospect receives your gift they are touched by your gesture. And the connection between you and them is strengthened.
And as you keep giving you’ll find that that connection becomes an unbreakable bond that catapults your business into growth that you could never have anticipated.
It all starts when you giving it away.
Not fighting to “get yours”.