The Hard Thing Is The Thing To Do.

It’s never easy to do something hard.

The two just don’t go together.

Big dreams can’t be accomplished with small action.

Audacious goals can’t be realized with timid behavior.

The more you want for you the more effort you have to put in.

That’s important to remember when you’re looking for answers.

Your strategy has to match your ambition.

Whether it’s trying to drive more interest through your marketing or to close more deals with your sales pitch, better results always means better action. More action.

If you’re aiming for less then you should look for the easier action.

But if you are looking for more — something bigger, something better — then you should be looking for the hard thing to do.

You should be looking for the thing you’ve been avoiding.

The thing that everyone else is avoiding.

Look for the hard thing. The sweaty thing.

The thing that challenges your emotions.

That brings out your fears and makes you think of failure.

The hard thing is the big thing.  The right thing. The important thing.

And when you think about it that way you realize that the hard thing is the thing to do.

 

0 Replies to “The Hard Thing Is The Thing To Do.”

  1. Sometimes there’s a sound reason for avoiding “the thing that everyone else is avoiding.” Ear to the ground, nose to the wind and always look before you leap.

    1. That’s true, Simon. There’s no moral victory in being an idiot.

      Time changes our perspective though. What can seem like a crazy leap right now might look like genius in 5 to 10 years. In fact, that’s how great companies like Amazon (reinvented the bookstore), Zappos (reinvented customer service), Ford Motors (reinvented manufacturing), or Boost Mobile (reinvented cell phone service).

      Most of the time (in business at least) following the crowd only slows you down. Even if you are headed in the right direction you are late to the finish line.

      I say: “Blaze a new trail”…

      Dan

  2. Sometimes there’s a sound reason for avoiding “the thing that everyone else is avoiding.” Ear to the ground, nose to the wind and always look before you leap.

    1. That’s true, Simon. There’s no moral victory in being an idiot.

      Time changes our perspective though. What can seem like a crazy leap right now might look like genius in 5 to 10 years. In fact, that’s how great companies like Amazon (reinvented the bookstore), Zappos (reinvented customer service), Ford Motors (reinvented manufacturing), or Boost Mobile (reinvented cell phone service).

      Most of the time (in business at least) following the crowd only slows you down. Even if you are headed in the right direction you are late to the finish line.

      I say: “Blaze a new trail”…

      Dan

  3. Sometimes there’s a sound reason for avoiding “the thing that everyone else is avoiding.” Ear to the ground, nose to the wind and always look before you leap.

    1. That’s true, Simon. There’s no moral victory in being an idiot.

      Time changes our perspective though. What can seem like a crazy leap right now might look like genius in 5 to 10 years. In fact, that’s how great companies like Amazon (reinvented the bookstore), Zappos (reinvented customer service), Ford Motors (reinvented manufacturing), or Boost Mobile (reinvented cell phone service).

      Most of the time (in business at least) following the crowd only slows you down. Even if you are headed in the right direction you are late to the finish line.

      I say: “Blaze a new trail”…

      Dan

  4. Sometimes there’s a sound reason for avoiding “the thing that everyone else is avoiding.” Ear to the ground, nose to the wind and always look before you leap.

    1. That’s true, Simon. There’s no moral victory in being an idiot.

      Time changes our perspective though. What can seem like a crazy leap right now might look like genius in 5 to 10 years. In fact, that’s how great companies like Amazon (reinvented the bookstore), Zappos (reinvented customer service), Ford Motors (reinvented manufacturing), or Boost Mobile (reinvented cell phone service).

      Most of the time (in business at least) following the crowd only slows you down. Even if you are headed in the right direction you are late to the finish line.

      I say: “Blaze a new trail”…

      Dan

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