In sales and marketing, it’s easy to push the limits of being honest. We accept hyperbole as enthusiasm and often discount “white lies” as being well meaning, but inaccurate.
There’s a case to be made for being a bit more honest.
Not emotionally burdensome. Not graphically inappropriate. Not biased or offensive. Just honest.
“We’re not good at everything, but at this one slice of the universe we happen to be incredibly awesome.” — What’s wrong with saying that?
What’s wrong with being vulnerable enough to highlight your strengths and admit where you might not be the best option?
In the rat race of growing revenue and “boosting the bottom line” it’s natural to lose track of the long-term consequences of believing your own lies.
Thinking that you have no flaws.
Thinking that you can do anything and everything and be the best at all of it all the time.
Customers don’t want lies. They want to believe that they are making the right decision by choosing you.
So spend less time stretching the truth and more time focusing in on the truth of where you happen to be especially amazing.
You will get better results. You will spend less time chasing deals that turn out to be unprofitable.
And you will end up with happier customers — which is why you were probably tempted to stretch the truth in the first place.