Dan Waldschmidt

by Dan Waldschmidt

February 10, 2014

One Time Doesn’t Count.

Drinking a cup of water one time won’t keep you hydrated and healthy. Dieting one day won’t make you instantly lose any weight or suddenly become healthy..

Making one cold call won’t help you grow your business or drive new overnight sales.

Saying one kind word doesn’t make you a thoughtful person or empathetic.

Saving one dollar doesn’t end up making you rich or financially independent.

Reading one book about business won’t make you an instant tycoon.

Doing the right thing for the first time doesn’t make you a good person.

Delivering better service to one customer doesn’t make your company awesome.

Finishing what needs to be done before it’s too late doesn’t mean it’s working.

One time is just getting started.

It’s not a trend. A pattern. An indicator. Or anything else. It’s just a start. A try. An attempt at something different.

So stop pretending like you are changing the world when you are just taking the first step. Which is important. But it’s not the final step. Just the first. There’s more to do.

What you just did, you’re going to have to do again. And again. Again. And again.

Long after its fun. Or pleasant. Or something that you still feel excited about doing.

Just remember that if you only do what you’re doing now one time, it doesn’t really count at all. It won’t matter. You won’t achieve the success that you think you’re worth.

One time doesn’t count.

Remember that the next time you’re trying to figure out why you’re not where you want to be. Maybe you just need to keep trying.

(And maybe that’s not a maybe at all.)

About the author

Dan Waldschmidt

Dan Waldschmidt is an international business strategist, speaker, author, and extreme athlete. His consulting firm solves complex marketing and business strategy problems for top companies around the world. Dow Jones calls his Edgy Conversations blog one of the top sales sites on the internet. He is author of Edgy Conversations: How Ordinary People Can Achieve Outrageous Success.