I’m not joking about that one bit. That’s the name of Joanne’s latest book. So you know she’s pretty serious about it too. Really serious, by the way. Joanne Black has spent massive amounts of time refining the craft of getting referrals — the life blood of small businesses everywhere.
I love her mission statement on LinkedIn: “My passion is to transform the way every sales team and sales person works. I know I won’t eliminate cold calling, but I want all salespeople to receive referral introductions, get the meeting at the level that counts, arrive pre-sold, and convert sales prospects to clients more than 70 percent of the time. No other sales or marketing strategy comes close to these results.”
That’s why I wanted to spend a few minutes with her talking about referrals and technology and cold calling.
Check it all out. You’ll want to listen to what she is talking about.
(By the way, if there is anyone that you think I should have an edgy interview with, let me know in the comments below.)