Our parents taught us to avoid doing dumb things in life—touching a hot stove, crossing the street without looking both ways, taking candy from a stranger—but who took us by the hand and told us dumb business mistakes to avoid? Millions of people are making dumb business mistakes. And they don’t even realize it.
- “Experts” tell you that you need to set quotas.
- “Experts” tell you that you need to A/B test, because after all, if Google and Amazon are doing it, then you’d be “dumb” not to do it yourself.
- “Experts” tell you that you need to hire only people who have the right experience.
Experts are dumb.
Are you? Are you the one carrying business cards at all the conventions you attend? Maybe you shouldn’t even be attending conventions.
It’s time to wake up and smell the EDGY sunshine of smarter choices. Smarter choices that will lead to better sales, better marketing, and better leadership.
Be smart. Watch the seventh episode of The EDGY Perspective.