You’ve been told to take the high road.
To deal honestly with others. To bring class and dignity to your craft — even at the expense of quick gains and self-serving manipulation.
Make no mistake, the high road is a tough pathway to walk. While others get away with underhanded tactics, your code demands more from you. Your calling necessitates something different.
Honor. Dignity. Honesty. And candor.
You’re committed to doing the right thing, even when it hurts.
It’s always the right thing to do the right thing. There is no excuse for taking shortcuts or stepping on other people to get to where you want to be.
That sort of behavior is short sighted and always comes back to hurt you in the long run.
But just taking the high road isn’t good enough.
Honesty isn’t all you need to be successful. Doing the right thing isn’t enough to make you a winner.
The high road is full of people losing. Full of people being honest and delivering value honorably — but stuck in a miserable, dark and lonely place.
The high road isn’t good enough. You need the hard road.
That’s the path you need to be pursuing if you want to be successful. That’s the journey you need to put yourself on.
A place that’s usually abandoned. Wide open and ready for conquest.
It’s a place where every step forward is a painful one. A place where danger and panic loom at every decision.
You’re never as prepared as you want to be.
Your weaknesses are more exposed than ever before. Your resolve is tested without abatement. Your courage is proven without finish. Your energy is demanded without limits.
You have to want to be there to stay there.
A place that is usually avoided at all costs.
All of your excuses compel you to stay away. To turn around. To go back.
Logic defies you being there. Critics, skeptics, friends and allies — all watch on with horror at your madness.
The only reason to take the hard road is if you want desperately to achieve greatness. If you demand more from yourself than just being better than a few other people around you.
If you want to change the world and live a life with unparalleled accomplishment.
You can’t win big and avoid the hard road. It’s the only sure way to get to where you want to be.
Stop avoiding it. Find it. Stay on it.