Frankly, at some point you don’t have a choice. Life forces you. Maybe it’s when you take your first step as a toddler. Or maybe it’s when you take the SAT test as a young adult.At some point, you realize that even though information is being thrown at you, it is up to you to interpret what you hear, to make your own opinions,and to do something about it.
You lean back in your chair, swing your hands over your head, let out a sigh, and shake your head in disbelief. “No one cares.” Despite all of your hard work no one seems to be listening to your message. Your marketing goes unnoticed. Your pitch falls on empty ears.You’ve been there. You’ve seen it.You’ve felt it.And it’s frustrating.
There is nothing more frustrating as a business leader then to focus all of your efforts on revenue growth only to see your hard work have little impact on the top line. It’s a kick in the gut. Over the last half decade of business, we’ve been introduced to a wide number of new business tactics to help us achieve revenue growth.
In all of our minds there is a direct link between satisfaction and achieving business success. You might even call it happiness — being able to mentally navigate a complex corporate environment and achieve success.
Starting out is always an amazing opportunity. Everything is fresh. It’s all new. Your ideas haven’t been proven wrong yet, you are still at the peak of your health, and you’ve got money and time and motivation.
But actions don’t magically happen all by themselves. Before you ever do something, you think about it. Even if it’s only for the shortest of moments, your brain processes your emotions and any information it has at the time and tells you what you should do.
Any time you try to change a conversation you’re going to get pushed back. When you try to change the topic some of those around you will try to push the conversation back to where it already was.That’s where they’re used to having the conversation. That’s where it is comfortable for them. After all, the old conversation benefits them.