What is Edgy Old?

EDGY IS HOW WINNERS ACHIEVE THE IMPOSSIBLE.

EDGY IS THE MINDSET OF SUCCESSFUL PEOPLE.

Sit down. Shut up. Don’t make a scene. It’s what you’ve been told (and what we all tell our kids). Be honest. You’ve been indoctrinated to conform to the ordinary. You want to break free, but all you find when you look for help are “get rich quick” schemes or somebody else’s outdated success story.

That’s frustrating. You know you want more, but aren’t sure where to turn. It doesn’t matter who you are, where you live, or what you do. Four principles will guide you towards your goal: extreme behavior, disciplined activity, a giving mindset, and a (y)human strategy.

That’s EDGY. It took me 1000+ interviews and a team of neuroscientists to help me figure out that what I had uncovered was a mindset. A way of tackling success found in every ordinary person who achieves outrageous success.

IN OTHER WORDS, WE FIGURED OUT THE FORMULA FOR AWESOME.

EDGY DRIVES THE WORLD’S MOST SUCCESSFUL COMPANIES.

Are you struggling with stalled revenue growth? Are your leaders looking for ways to create more impact. Are you missing that inspiration you once had in your business? Dan will lead you to success using his proven process and many years of experience building high performing teams. The easiest way to engage isn’t a big consulting project. Try asking Dan to speak at your next big event.

BRING DAN TO YOUR EVENT

THOUSANDS OF HOURS OF RESEARCH. ONE LIFE-CHANGING BEST-SELLER.

BUY THE BOOK

The EDGY philosophy lends itself to solving life problems—in all areas. It makes you better at what you’re already good at. It is the gateway and guiding hand to high achievement. See for yourself. You’ll shock the resolve right into you—promise.

BRING DAN AND HIS EDGY CONVERSATION TO YOUR EVENT.

WHAT IS THIS EDGY PHILOSOPHY ANYWAY?

IT’S HOW WINNERS THINK.

We spent years (literally thousands of hours) working with neuroscientists to dig into the core principles shared by ordinary people who achieved outrageous success throughout history.

What we found was striking. The most successful people share one mindset—one set of attitudes and ideas. A genome for success.

We then combined over a decade of our own personal consulting experience helping billion dollar companies achieve massive growth and distilled all our notes down into four clear qualities. We call it EDGY.


  • Extreme Behavior

  • Disciplined Activity

  • Giving mindset

  • Y(h)uman Strategy

TAKE THE EDGY AUDIT FOR YOURSELF.

Uncover your genome for success. We codified 4 years of findings and 1,000+ case studies into a simple, twelve-question survey that scores you based on your answers.

See where you’re already a superstar. Learn what you need to do to take your game to the next level.

Interested in how being EDGY can help you in your life? We have a lot more to share with you.

TAKE THE EDGY AUDIT